Digital Marketing Strategist
2 weeks ago
Unlock Your Potential at Bayer
About the Role
We're seeking a highly skilled Digital Marketing Strategist to join our team at Bayer. As a Public Domain Operations Specialist, you will be responsible for driving omni-channel innovation to accelerate sales force empowerment, distribution partner expansion, and omni-channel engagement customization.
Key Responsibilities
- Develop and execute social media short video and livestreaming strategies to accelerate omni-channel demand generation.
- Strategically plan public domain operations, including Douyin, Kuaishou, WeChat, and other platforms.
- Manage social media accounts and content strategy, distributing brand messages and planning public domain events and campaigns for distributor and farmer engagement.
- Build and maintain a customer data platform, digital content hub, and digital asset management system for omni-channel operations.
- Enable sales force to leverage Douyin, Kuaishou, and WeChat for brand awareness and demand generation.
- Enable distribution channels to leverage social media for demand generation.
- Synergize public domain with private domain to generate customer demand via omni-channel solutions.
- Track and attribute data for social media channels, content, and other platforms, refining strategy and execution.
Requirements
- More than 10 years of digital marketing experience, with extensive experience in China market digital marketing solutions.
- Extensive experience in marketing technology, including data tracking, attribution, user funnel optimization, digital content hubs, digital asset management, CRM, SCRM, CDP, and more.
- Proven track record in customer growth and online/offline innovation programs.
- Rich experience in customer and member acquisition, retention, and conversion.
- Extensive experience with short video, livestreaming, content, and event marketing.
- Sophisticated social media organic growth strategy and paid media expertise.
- Extensive experience with B2B/B2C operations in omni-channels, with a focus on optimizing customer experience.
- Strong analytical and communication skills, with fluency in English and Chinese (oral and written).
- Bachelor's degree in a relevant field, with a preference for agriculture knowledge and an omni-channel innovation mindset.
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