Healthcare Marketing Strategist
6 days ago
Key Responsibilities
Oversee the branding strategy for services, focusing on the value proposition of offerings and the development of marketing materials for the Personalized Care initiative. Establish a distinct value proposition for service offerings and innovate the "Personalized Care" program. Create a robust branding strategy to enhance awareness and preference for our service offerings. Develop a comprehensive communication plan for the service brand across various channels, including hospital and consumer media. Implement marketing campaigns aimed at building the service brand and make adjustments as necessary. Design engagement points within the WeChat ecosystem to maximize the omni-channel experience, including public accounts, corporate WeChat, and live-streaming events.Job Qualifications
A minimum of 2-4 years of experience in CRM, Digital, Social Commerce, or data-driven marketing within consumer goods or retail sectors. A strong passion for digital platforms, coupled with a deep understanding of commercial and communication strategies. Familiarity with social media and digital marketing is advantageous.Competencies
Dynamic and eager to learn, with a talent for exploring innovative ideas and strong presentation and communication skills. A self-motivated individual with a responsible nature, capable of navigating a matrix organization and managing complexity and challenges. Proficient in both written and spoken English and Mandarin.Coloplast is dedicated to fostering an inclusive workplace where individuals can bring their unique perspectives to work each day, realize their potential, and feel a strong sense of belonging. We encourage all qualified candidates to consider this opportunity, regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief, or physical ability.
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Healthcare Marketing Strategist
6 days ago
Beijing, Beijing, China Coloplast Full timeKey Responsibilities Oversee the branding strategy for healthcare services, focusing on value propositions and marketing materials for the Personalized Care initiative. Establish a compelling service offering value proposition and innovate the "Personalized Care" program. Develop a robust branding strategy to enhance awareness and preference for our...
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Market Expansion Strategist
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