Healthcare Marketing Strategist
6 days ago
Key Responsibilities
Oversee the branding strategy for healthcare services, focusing on value propositions and marketing materials for the Personalized Care initiative. Establish a compelling service offering value proposition and innovate the "Personalized Care" program. Develop a robust branding strategy to enhance awareness and preference for our healthcare services. Create a comprehensive communication plan for the service brand across various channels, including hospital and consumer media. Implement marketing campaigns aimed at strengthening the service brand and make adjustments as necessary. Design engagement touchpoints within the WeChat ecosystem to maximize the omni-channel experience, including WeChat public accounts and corporate channels.Job Qualifications
A minimum of 2-4 years of experience in CRM, digital marketing, social commerce, or data-driven marketing within consumer goods or retail sectors. A strong passion for digital platforms, coupled with a deep understanding of commercial strategies and communication. Familiarity with social media and digital marketing practices is advantageous.Competencies
Energetic and eager to learn, with the ability to explore innovative ideas and possess strong presentation and communication skills. A self-motivated and responsible individual capable of thriving in a matrix organization while managing complexity and challenges. Proficient in both written and spoken English and Mandarin.Coloplast is dedicated to fostering an inclusive environment where diverse perspectives are valued. We encourage all qualified individuals to consider this opportunity, as we believe that our differences enhance our workplace and contribute to our success.
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Market Expansion Strategist
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Healthcare Marketing Strategist
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