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Market Expansion Strategist
2 months ago
We are seeking a highly motivated and experienced professional to join our team as a Market Expansion Strategist. As a key member of our commercial team, you will be responsible for driving business growth and expansion in our primary market.
Key Responsibilities- Develop and Execute Business Strategies
- Develop and implement regional marketing plans to expand our business in the primary market, with clear objectives, goals, and KPIs for marketing activities.
- Understand regional key customer needs and maintain good relationships with stakeholders in the primary market.
- Work closely with regional teams to create an optimal business environment for our business in the primary market.
- Explore business opportunities in cities where conditions for primary hospital development are ready.
- Understand the potential of primary market sales in newly targeted cities.
- Identify and target primary hospitals and segment customers based on their prescription behavior.
- Ensure projects are completed on time and achieve expected targets.
- Ensure that the ROI of projects achieves the average level of our company.
- Copy the promotion model of other regions in the area of responsibility.
- Support regional sales to achieve business goals.
- 3-5 years' experience in the pharmaceutical industry or related industries.
- Minimum 3 years in sales or marketing functions.
- MNE sales experience preferred.
- Good data analysis capacity.
- Good understanding of the China market and healthcare policy.
- Diabetes experience preferred.
- Experience in low-tier markets preferred.
We recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world. We know that this is only possible with talented employees with diverse perspectives, backgrounds, and cultures. We are committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve, and the communities we operate in.
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. We are happy to discuss flexible working, depending on the role and subject to business needs.
