Digital Marketing Expert

2 months ago


Beijing, Beijing, China Bayer Full time

About Bayer

We're a global leader in the life science industry, driven by a vision to make a difference in the world. Our mission is to create innovative solutions that improve people's lives and the health of our planet.

Job Summary

We're seeking a highly skilled Digital Marketing Expert to join our team as a Public Domain Innovation Specialist. As a key member of our Public Domain Operation team, you will be responsible for driving omni-channel innovation to accelerate sales force empowerment, distribution partner expansion, and omni-channel engagement for customization.

Key Responsibilities

  • Develop and execute omni-channel innovation strategies to accelerate sales force empowerment and distribution partner expansion.
  • Leverage social media, short video, and livestreaming to generate demand and drive business growth.
  • Strategically plan and execute public domain operations, including social media management and content creation.
  • Build and manage customer data platforms, digital content hubs, and digital asset management systems to support omni-channel operations.
  • Enable sales force and distribution partners to leverage social media and digital channels to build brand awareness and drive demand generation.
  • Synergize public domain operations with private domain operations to drive customer demand and revenue growth.
  • Track and analyze data to optimize strategy and execution.

Requirements

  • 10+ years of experience in digital marketing, with a strong focus on China market digital marketing solutions.
  • Extensive experience in marketing technology, including data tracking, data attribution, user funnel optimization, digital content hubs, digital asset management, CRM, SCRM, CDP, and more.
  • Proven track record in customer growth and online/offline innovation programs.
  • Strong experience in short video, livestreaming, content, and event marketing.
  • Sophisticated understanding of social media organic growth strategies and paid media.
  • Extensive experience in B2B/B2C operations in omni-channels and customer experience optimization.
  • Strong analytical and communication skills, with fluency in English and Chinese (oral and written).
  • Bachelor's degree in a relevant field, with a preference for agriculture knowledge and an omni-channel innovation mindset.


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