Digital Domain Expert

2 months ago


Beijing, Beijing, China Bayer Full time

About Bayer

Bayer is a global leader in the life science industry, driven by a vision to make a difference in the world. We're a community of innovators, thinkers, and doers who share a passion for solving the world's toughest challenges.

Our Mission

We're committed to creating a world where health for all and hunger for none is a reality. We're doing it with energy, curiosity, and dedication, always learning from unique perspectives and expanding our thinking.

About the Role

We're seeking a highly skilled Digital Domain Expert to join our team. As a key member of our Private Domain Operation team, you'll be responsible for building and executing a comprehensive private domain operation strategy that drives business growth and customer engagement.

Key Responsibilities

  • Develop and implement a private domain operation model and system that enables direct-to-farmer engagement in the WeChat ecosystem.
  • Lead the development of a farmer growth strategy, launching private domain solutions that acquire, retain, and convert farmers based on their needs.
  • Leverage WeCom to accelerate field force efficiency and enhance demand generation online and offline.
  • Identify and build omni-channel private domain innovationsolutions, working with cross-functional teams to launch pilot tests and track progress for business adoption.

Requirements

  • Bachelor's degree in a relevant field.
  • More than 5 years of experience in digital marketing or private domain operation, including customer relationship management and membership relationship management.
  • Experience in B2B/B2C omni-channel business scenario operation is preferred.
  • Sophisticated experience in optimizing customer experience in the WeChat Ecosystem (mini program/official account/WeChat Channel).
  • In-depth knowledge and experience of private domain & private domain traffic operation, community operation, and omni-channel solutions.
  • Demonstrated competency in driving results and customer focus, with good analytical abilities and strong communication skills in English and Chinese (oral and written).

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