Private Domain Operation Specialist
2 weeks ago
Unlock the Future of Agriculture with Bayer
About the Role
At Bayer, we're driven by a vision to create a world where Health for all and Hunger for none becomes a reality.
As a Private Domain Operation Specialist, you will play a crucial role in building and executing our Private Domain Operation model and system.
Key Responsibilities
- Develop and implement a comprehensive Private Domain Operation strategy to enable direct engagement with farmers in the WeChat ecosystem.
- Take ownership of Farmer Growth Strategy, designing and launching private domain solutions to acquire, retain, and convert farmers based on their needs.
- Leverage WeCom to enhance Field Force Efficiency and the WeChat ecosystem to boost Demand Generation online and offline.
- Identify and develop innovative omni-channel private domain solutions, collaborating with cross-functional teams to launch pilot tests, track progress, and scale for business adoption.
Requirements
- Bachelor's degree.
- More than 5 years of experience in digital marketing or Private Domain Operation, with expertise in customer relationship management and membership relationship management.
- Experience in B2B/B2C omni-channel business scenario operation is preferred.
- Sophisticated experience in optimizing customer experience in the WeChat Ecosystem (mini program/official account/WeChat Channel).
- In-depth knowledge and experience of private domain & private domain traffic operation, community operation, and omni-channel solutions.
- Demonstrated ability to drive results and customer focus, with strong analytical skills, excellent communication skills, and fluency in English and Chinese (oral and written).
About Bayer
We're a global leader in the life science industry, driving innovation to improve people's lives and the world around us.
Join us in our mission to create a better tomorrow.
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