Private Domain Operation Specialist

2 weeks ago


Beijing, Beijing, China Bayer Full time

Unlock the Future of Agriculture with Bayer

About the Role

At Bayer, we're driven by a vision to create a world where Health for all and Hunger for none becomes a reality.

As a Private Domain Operation Specialist, you will play a crucial role in building and executing our Private Domain Operation model and system.

Key Responsibilities

  • Develop and implement a comprehensive Private Domain Operation strategy to enable direct engagement with farmers in the WeChat ecosystem.
  • Take ownership of Farmer Growth Strategy, designing and launching private domain solutions to acquire, retain, and convert farmers based on their needs.
  • Leverage WeCom to enhance Field Force Efficiency and the WeChat ecosystem to boost Demand Generation online and offline.
  • Identify and develop innovative omni-channel private domain solutions, collaborating with cross-functional teams to launch pilot tests, track progress, and scale for business adoption.

Requirements

  • Bachelor's degree.
  • More than 5 years of experience in digital marketing or Private Domain Operation, with expertise in customer relationship management and membership relationship management.
  • Experience in B2B/B2C omni-channel business scenario operation is preferred.
  • Sophisticated experience in optimizing customer experience in the WeChat Ecosystem (mini program/official account/WeChat Channel).
  • In-depth knowledge and experience of private domain & private domain traffic operation, community operation, and omni-channel solutions.
  • Demonstrated ability to drive results and customer focus, with strong analytical skills, excellent communication skills, and fluency in English and Chinese (oral and written).

About Bayer

We're a global leader in the life science industry, driving innovation to improve people's lives and the world around us.

Join us in our mission to create a better tomorrow.



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