Digital Marketing Expert for Private Domain Operations
4 weeks ago
Unlock Your Potential at Bayer
About Us
Bayer is a leading life science company that is driven to solve the world's toughest challenges. We're a community of visionaries, innovators, and collaborators who are passionate about making a real difference in the world.
Your Role
As a Private Domain Operation Expert, you will be responsible for building and executing a comprehensive strategy to engage with farmers through the WeChat ecosystem. This will involve developing and implementing a private domain operation model, leveraging WeCom to enhance field force efficiency, and identifying and building omni-channel private domain innovations.
Your Responsibilities
- Develop and execute a farmer growth strategy to acquire, retain, and convert farmers based on their needs.
- Leverage WeChat ecosystem to enhance demand generation online and offline.
- Identify and build omni-channel private domain innovations, working with cross-functional teams to launch pilot tests and track progress.
Your Qualifications
- Bachelor's degree.
- More than 5 years of experience in digital marketing or private domain operation, including customer relationship management and membership relationship management.
- Experience in B2B/B2C omni-channel business scenario operation is preferred.
- Sophisticated experience in optimizing customer experience in WeChat Ecosystem (mini program/official account/WeChat Channel).
- In-depth knowledge and experience of private domain & private domain traffic operation, community operation, and omni-channel solutions.
- Demonstrated competency in driving results and customer focus, with good analytical abilities and strong communication skills in both English and Chinese.
What We Offer
Bayer offers a dynamic and supportive work environment, with opportunities for professional growth and development. We're committed to diversity and inclusion, and we welcome applications from talented individuals from all backgrounds.
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