Digital Marketing Specialist: Performance Optimization Expert
1 month ago
GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence.
Nexus OverviewGroupM Nexus is the industry's largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM's agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world's leading advertisers.
Job DescriptionWe are seeking an experienced Digital Marketing Specialist to join our team as a Performance Optimization Expert. In this role, you will be responsible for hands-on operation and optimization on performance campaigns across Feeds, short-video and mobile in all kinds buying methodologies.
- You will be involved in performance planning, data analytics, insight learning and post-buy reports of performance campaigns.
- Work with social vendors, 3rd party tracking/data companies and other external stakeholders to ensure the success of performance campaigns.
- Purpose performance marketing plans and business initiatives to agencies/clients from a strategy perspective.
In addition to your technical skills, we value excellent communication and interpersonal skills, strong problem-solving abilities, and a commitment to delivering results. If you have experience in digital marketing, performance optimization, and campaign management, we encourage you to apply for this exciting opportunity.
About ChinaAs a global media investment company, GroupM has operations in over 90 markets worldwide. Our diverse team of professionals comes from various backgrounds and industries, bringing different perspectives and expertise to the table. We are committed to creating a work environment that is inclusive, supportive, and empowering.
Requirements- Bachelors or higher degree in business, marketing, advertising, communication or a related field.
- Has a good working ethics as well as professional integrity, and be passionate towards digital/performance industry.
- 3-5years professional experience in operation.
- Excellent knowledge and skills of Microsoft suites: Excel, Powerpoint and etc.
We offer a competitive salary of around $80,000 - $120,000 per year, depending on your experience and qualifications. This includes a basic salary of $60,000, plus bonus of up to $20,000 and stock options of up to $10,000.
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