Marketing and Communications Expert

2 months ago

Beijing, Beijing, China PEOPLECERT Full time

About the Role

We are seeking a dynamic and results-driven Marketing Manager - Language Qualifications to spearhead our marketing efforts in China.

This role is pivotal in driving brand awareness, engagement, and product adoption within the local market. As the Marketing Manager, you will be the key driver of both offline and digital marketing strategies, ensuring the successful promotion of our language qualifications products and services across China.

  • Marketing Strategy Execution
    • Implement, monitor, and report on local marketing plans, ensuring alignment with our global strategy and objectives.
  • Value Proposition Communication
    • Clearly articulate the unique value proposition of our products to the local market, tailoring messages to resonate with Chinese customers.
  • Content Creation & Localization
    • Develop and adapt engaging content tailored to the Chinese market, ensuring cultural relevance and resonance.
  • Channel-Specific Marketing
    • Identify and recommend effective marketing activities for different channels and markets to maximize market share and profitability.
  • Digital Campaign Management
    • Design, manage, and execute digital marketing campaigns, focusing on driving measurable results.
  • Social Media Management
    • Manage local social media channels - monitor and optimize local accounts to maximize reach and interaction with our target audience.
  • Website Content Localization Management
    • Responsible for the translation and localization of website content, ensuring the site is updated and optimized for the Chinese audience.
  • Event Management
    • Plan and execute offline marketing activities and events that drive engagement and product awareness.
  • Public Relations
    • Lead local PR initiatives to enhance brand visibility and credibility within the region.
  • Marketing Materials
    • Localize marketing collateral to ensure consistency with brand messaging/brand identity while appealing to local preferences.
  • Market Research
    • Analyze the competitive landscape and consumer behavior to provide actionable insights to central teams. Stay ahead of market trends and buyer preferences.
  • Cross-Functional Collaboration
    • Work closely with global teams to coordinate and align marketing activities, ensuring cohesive and effective campaigns.

Requirements

  • Education
    • Bachelor's degree in marketing, Digital marketing, or related field. Master's degree will be a plus.
  • Experience
    • Min 3 years of proven experience in offline/digital marketing. Experience in B2B and B2C marketing is essential, with experience in the certification or education industry being a strong asset.
  • Skills
    • Exceptional written and verbal communication skills in English (C2 level certification preferred; LanguageCert C2 LTE or C2 IESOL certification is a plus).
  • Tools and Platforms
    • Solid understanding of digital marketing tools, platforms, and advertising channels, with hands-on experience managing digital campaigns.
  • Soft Skills
    • Excellent people and management skills to interact with colleagues, cross-functional teams, and third parties around the world.
  • Problem-Solving
    • Problem-solving and analytical capabilities. Ability to develop creative/non-traditional solutions for challenging problems. Metrics-driven marketing mind with eye for creativity.
  • Work Environment
    • Well organized, strong teamwork approach, self-driven, flexible and able to work in a high-volume, fast-paced, and deadline-driven environment.
  • Attention to Detail
    • Attention to detail.

About PeopleCert

PeopleCert is a global leader in assessment and certification of professional skills, partnering with multi-national organizations and government bodies for the development & delivery of standardized exams. Delivering exams across 200 countries and in 25 languages over its state-of-the-art assessment technology, PeopleCert enables professionals to boost their careers and realize their life ambitions.

Quality, Innovation, Passion, Integrity are the core values which guide everything we do.

Our offices in UK, Greece, and Cyprus boast a culture of diversity, where everyone is different, yet everyone fits in. All of us at PeopleCert are committed to the reflection of the diversity and inclusion of our customers and the communities in which we do business.

Working on Home Office (HO) Secure English Language Tests (SELTs)

Any person who is engaged by PeopleCert to work on the SELT service must undergo a Background Check (the results of which must be acceptable to PeopleCert and the HO) prior to commencing their SELT duties. All SELT personnel will be required to complete a declaration (provided by PeopleCert) where the existence of any criminal record and/or bankruptcy must be declared.

If working on the SELT service in the UK, background checks will include:

  • A basic or enhanced Disclosure Barring Service (DBS) check
  • Right to Work in the UK check (including nationality, identity and place of residence)
  • HO security check (Baseline Personnel Security Standard (BPSS) or Counter Terrorist Check (CTC)
  • Financial background check
  • Employment reference check.
  • If working on the SELT service anywhere in the world (outside of the UK) personnel will undergo background checks that are equivalent to those stated for the UK.

In addition, if personnel are required to speak to SELT candidates they must be appropriately skilled in English language and, where SELT services are provided anywhere in the world (outside of the UK), the official language of the relevant country.

All applications will be treated with strict confidentiality.

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