Digital Performance Specialist

1 month ago


Beijing, Beijing, China GroupM Full time
About the Role

GroupM Nexus is seeking a highly skilled Digital Performance Specialist to join their team. As a key member of the performance marketing team, you will be responsible for driving business growth and delivering exceptional results for clients.

This role requires strong analytical and problem-solving skills, with the ability to work independently and as part of a team. You will have a deep understanding of digital media and performance platforms, as well as excellent communication and project management skills.

Key Responsibilities
  • Hands-on operation and optimization of performance campaigns across Feeds, short-video and mobile in all kinds buying methodologies.
  • Be involved in performance planning, data analytics, insight learning and post-buy reports of performance campaigns.
  • Work with social vendors, 3rd party tracking/data companies and other external stakeholders to ensure the success of performance campaigns.
  • Purpose performance marketing plans and business initiatives to agencies/clients from a strategy perspective.
Requirements
  • Bachelor's or higher degree in business, marketing, advertising, communication or a related field.
  • 3-5 years professional experience in operation.
  • Excellent knowledge and skills of Microsoft suites: Excel, Powerpoint and etc.
  • Fluency in speaking and writing English is a plus.
About GroupM

GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people.

The estimated salary for this position is $60,000-$80,000 per year, depending on experience and qualifications.



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