Digital Marketing Specialist

5 days ago


Beijing, Beijing, China Lenovo Full time

Job Summary

We are seeking a highly organized and detail-oriented Digital Marketing Specialist to join our Lenovo eCommerce team in the AP region. As a key member of our team, you will be responsible for managing tasks and projects to refresh web contents and improve web experience, supporting the growth of Lenovo eCommerce business in the AP region.

Key Responsibilities

  • Execute e-commerce merchandising activities, including web promotions, new product launches, and campaigns.
  • Manage web production tasks through online project management tools, ensuring task priorities and due dates align with business needs.
  • Participate in weekly promotional meetings and submit briefs for promotion-related tasks to the web production team.
  • Perform QA on merchandising and promotion pages to ensure accuracy of information, prices, graphics, etc.
  • Compile and submit briefs for landing pages for interactive marketing team's demand generation programs.
  • Participate in UX optimization plans and assist with set-up and QA of tests.
  • Support global teams to ensure compliance of AP websites with global content and merchandising guidelines.

Requirements

  • Ability to use strong organizational skills to manage multiple projects with different deadlines.
  • Working level knowledge of Project Management and some experience in this area.
  • Working level knowledge of Web User Experience.
  • Good self-initiative with the ability to identify and suggest areas of improvement.
  • Fine attention to detail with the ability to execute and launch content accordingly.
  • Experience of web marketing, social media marketing, demand generation, consumer fan group management is a plus.
  • Possess a positive attitude and able to work in a collaborative and energetic team environment.

Additional Locations

Beijing, China



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