Strategic Director

2 weeks ago


Xu Hui Qu, China dentsu Full time
Job Title: Strategy Director

The purpose of this role is to lead senior strategists and planners in managing day-to-day client strategy needs on a single account or group of accounts, guiding insight generation, creative briefs, selling narratives, strategic POVs, and go-to market plans.

Key Responsibilities:
  • Serves as a visionary leader across the businesses they are assigned to lead.
  • Develops big strategic platform ideas grounded in data and rich in insight and stewards their growth and development.
  • Serves as the lead team member with ultimate responsibility for the quality of the strategic and creative products the team produces.
  • Leads and directs new business efforts with a clear understanding of the agencies go-to market strategy.
  • Contributes to the agencies intellectual property by developing broad-based initiatives on techniques and topics relevant to Agency and Client interests.
  • Uses all forms of data to uncover insights, with a strong mastery of both qualitative and quantitative research.
  • Mentors group members, in addition to being able to help manage their projects on a day-to-day basis and motivate them to push their thinking to the next level through a visionary approach to their problems.
  • Acts as a strong client and creative partner to drive the brand and business mission forward.
  • Demonstrates and fosters a collaborative work environment in which ideas flourish.


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