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Regional Marketing Manager
3 months ago
Position Overview
The role involves orchestrating marketing initiatives, promoting products, executing territory marketing strategies, enhancing product awareness among distributors and customers, and driving sales growth.
Key Responsibilities
- Lead promotional projects for key products, including Tumor, Thyroid, Hormone, Cardiac, and PCT, with the aim of boosting regional sales performance.
- Collaborate with sales and distributor teams to meet established sales objectives.
- Engage closely with sales and distributors to cultivate and sustain relationships with regional key customers, aiding in the development of these relationships and optimizing reagent usage.
- Provide training and support to resellers to enhance their understanding of the products.
- Oversee marketing campaigns, which may include hospital meetings and regional events, to elevate awareness of Roche products.
- Identify and maintain relationships with regional speakers.
- Prepare and submit weekly and monthly performance reports.
- Take on additional projects or responsibilities as directed by the line manager.
- Ensure all business activities comply with Roche's standards, including Roche Secure, Roche Behavior in Business, Roche Competition Law Interactive Dialogues, and Roche Safety, Security, Health, and Environmental Protection protocols.
Qualifications
A minimum of a bachelor's degree in Clinical Diagnostics Science or Business Administration is required.
Applicants should possess:
- Proficiency in English, both spoken and written, along with strong skills in MS Office applications.
- Expertise in product and application knowledge.
- A background in hospital laboratory diagnostics or a minimum of three years of marketing, sales, or application experience in a related field.