Regional Marketing Executive
1 month ago
Job Description
The Regional Marketing Executive - Product Specialist will play a crucial role in driving the growth of our business by developing and executing effective marketing strategies to increase regional sales volume.
Main Responsibilities:
- Develop and implement key project promotions for high-growth products, such as tumor, thyroid, hormone, cardiac, and PCT-related items, to drive regional sales growth.
- Support sales teams and distributors in achieving sales targets by providing market insights and product knowledge.
- Collaborate closely with sales and distributor teams to identify and develop Top/Focus customers, improving reagent consumption and overall sales performance.
- Train and develop resellers to enhance their product recognition and capabilities.
- Design and execute comprehensive marketing campaigns, including hospital meetings, area events, and other initiatives, to raise awareness about Roche products among customers.
- Maintain and develop regional speakers who can effectively communicate the value proposition of our products.
- Submit regular reports on progress and achievements to ensure transparency and accountability.
- Perform other tasks assigned by line management while upholding Roche's core values and compliance policies.
Requirements:
- Bachelor's degree in Clinical Diagnostics Science or Business Administration.
- Excellent command of English in both spoken and written forms, along with proficiency in MS Office software applications.
- Product & Application Expertise is essential for this role.
- A minimum of 3 years of experience in hospital laboratory diagnostics work or marketing/sales in a similar industry is required.
Estimated Salary: $80,000 - $110,000 per annum, based on location and qualifications. This figure is approximate and may vary depending on individual circumstances.
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