Regional Marketing Executive

1 month ago


Qingdao, Shandong, China Roche Full time

Job Description

The Regional Marketing Executive - Product Specialist will play a crucial role in driving the growth of our business by developing and executing effective marketing strategies to increase regional sales volume.

Main Responsibilities:

  • Develop and implement key project promotions for high-growth products, such as tumor, thyroid, hormone, cardiac, and PCT-related items, to drive regional sales growth.
  • Support sales teams and distributors in achieving sales targets by providing market insights and product knowledge.
  • Collaborate closely with sales and distributor teams to identify and develop Top/Focus customers, improving reagent consumption and overall sales performance.
  • Train and develop resellers to enhance their product recognition and capabilities.
  • Design and execute comprehensive marketing campaigns, including hospital meetings, area events, and other initiatives, to raise awareness about Roche products among customers.
  • Maintain and develop regional speakers who can effectively communicate the value proposition of our products.
  • Submit regular reports on progress and achievements to ensure transparency and accountability.
  • Perform other tasks assigned by line management while upholding Roche's core values and compliance policies.

Requirements:

  • Bachelor's degree in Clinical Diagnostics Science or Business Administration.
  • Excellent command of English in both spoken and written forms, along with proficiency in MS Office software applications.
  • Product & Application Expertise is essential for this role.
  • A minimum of 3 years of experience in hospital laboratory diagnostics work or marketing/sales in a similar industry is required.

Estimated Salary: $80,000 - $110,000 per annum, based on location and qualifications. This figure is approximate and may vary depending on individual circumstances.



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