Senior Brand Manager Nutella

4 days ago


Shanghai, Shanghai, China Ferrero Full time
About the Role

We are seeking a highly skilled Brand Manager to join our team at Ferrero, a leading global confectionery company. As a Brand Manager, you will play a key role in driving the growth and success of our iconic Nutella brand.

Main Responsibilities
  • Develop and implement strategies to grow market share and competitively position our brands
  • Provide insights to define brand targets, sales mix, net sales, gross margin, and marketing contribution
  • Manage advertising, promotion, research, and market analysis costs
  • Give direction on positioning in comparison with competitors' actions
  • Develop new product development (NPD) strategy
  • Drive innovation through new product and strategy development
Key Skills and Qualifications
  • 8+ years of experience in Brand Marketing, especially on social & digital marketing strategy
  • Proactively with pragmatic approach to problem solving
  • Strong Project management, influencing skills, and stakeholder management capability
  • Proficiency on business analytics skill
  • Understanding of China market & consumers/shopper behaviors
  • Excellent communication skills in English and Mandarin
What We Offer

As a Brand Manager at Ferrero, you will have the opportunity to work on a global scale, driving the growth and success of our iconic brands. You will be part of a dynamic and flexible environment, with a focus on goals and a proactive approach. We offer a competitive salary and benefits package, as well as opportunities for professional development and growth.



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