Global Brand Strategist

6 days ago

Shanghai, Shanghai, China Ferrero Full time
About the Role:

We are seeking a highly skilled and experienced Brand Manager to join our team at Ferrero. As a Brand Manager, you will play a key role in driving the growth and success of our iconic Nutella brand in the Chinese market.

Main Responsibilities:

Strategy:

  • Develop and implement comprehensive brand strategies to drive market share and competitive positioning.
  • Provide insights to define brand targets, sales mix, net sales, gross margin, and marketing contribution.
  • Manage advertising, promotion, research, and market analysis costs.
  • Give direction on positioning in comparison with competitors' actions.
  • Develop new product development (NPD) strategies.

Communication & Media:

  • Develop the advertising strategy and manage creative agencies.
  • Monitor the outputs related to the brand plans and participate in the definition of the promotion strategy.
  • Supervise material development activities, such as packaging development and new packaging/labeling projects.
  • Plan and follow up on conventional and digital media mixes.

Research & Experimentation:

  • Analyze results and data of tests, calculate KPIs, and propose actions.
  • Participate in proposal, implementation, and follow-up of strategic and operational improvement projects.

Collaboration:

  • Work closely with Sales Force, Trade Marketing, Head of Media Planning, Region Marketing Manager Category.
Requirements:
  • 8+ years of experience in Brand Marketing, especially on social & digital marketing strategy.
  • Proactive approach to problem-solving, developing creative solutions.
  • Strong project management, influencing skills, and stakeholder management capability.
  • Proficiency in business analytics skills.
  • Understanding of the Chinese market and consumer/shopper behaviors.
  • Excellent communication skills in English and Mandarin.
How to be successful in the role and at Ferrero:

To be successful at Ferrero, you will need to be consumer and product-centric, dedicated to crafting brilliant results for consumers around the world. You will develop innovative strategies and insights, working in a dynamic and flexible environment, with a focus on goals and a proactive approach. Employee contribution and engagement at Ferrero is individual, team, and organization-based, so you should have the ability to work independently as well as manage your team and stakeholders.

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