Event Marketing Strategist

6 days ago

Shanghai, Shanghai, China General Motors Full time

About the Role

We are seeking an experienced Event Marketing Strategist to join our team at General Motors. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive business growth and achieve our company's vision of a world with Zero Crashes, Zero Emissions, and Zero Congestion.

Key Responsibilities

  • Develop and execute marketing plans to drive business growth and achieve company goals
  • Collaborate with cross-functional teams to identify marketing opportunities and develop strategies to capitalize on them
  • Manage and execute event marketing campaigns to engage with customers and promote our brand
  • Monitor and analyze marketing metrics to measure campaign effectiveness and make data-driven decisions
  • Stay up-to-date with industry trends and best practices in marketing and event management

Requirements

  • 10+ years of experience in marketing, with a focus on event marketing and project management
  • Proven track record of developing and executing successful marketing campaigns
  • Strong understanding of luxury business, luxury lifestyles, and high net worth customers
  • Native understanding of digital ecosystems, including commerce, social, CRM, KOL, and marketing
  • Excellent communication and collaboration skills
  • Ability to work in a fast-paced environment and prioritize multiple projects simultaneously

Preferred Qualifications

  • Ability to work in a start-up environment where personal initiative and independence are paramount for success
  • Ability to concept new processes that disrupt conventional practices
  • High level of analytical ability where problems are unusual and difficult
  • Exceptional personal communication skills in dealing with highly successful and influential customers
  • Results-driven and unapologetic perfectionist

About General Motors

Our vision is to create a world with Zero Crashes, Zero Emissions, and Zero Congestion. We believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

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