Innovation Marketing Strategist
6 days ago
About the Role
The Innovation Marketing Manager is a key position at Faurecia, responsible for driving innovation and market leadership in the automotive interior component products.
Main Responsibilities
- Develop and execute innovation marketing strategies to ensure continuous innovation and market leadership.
- Deploy marketing strategies for automotive interior component products, focusing on product innovation and market positioning.
- Research and analyze automotive interior market trends, competitors, and customer needs to provide strategic guidance for product innovation.
- Identify and develop new market opportunities and partnerships to expand product applications and market share.
- Coordinate internal team resources to ensure smooth execution of innovation marketing activities and achievement of results.
- Ensure compliance with company's ethics codes, management codes, and conduct codes.
- Perform other tasks assigned by the Line Manager.
Requirements
- Strong understanding of innovation marketing strategies and their application in the automotive industry.
- Excellent analytical and problem-solving skills, with the ability to research and analyze market trends and customer needs.
- Effective communication and collaboration skills, with the ability to coordinate internal team resources.
- Ability to work in a fast-paced environment and adapt to changing priorities.
- Strong business acumen and understanding of market positioning and brand promotion.
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