Innovation Marketing Strategist

6 days ago


Shanghai, Shanghai, China Faurecia Full time

About the Role

The Innovation Marketing Manager is a key position at Faurecia, responsible for driving innovation and market leadership in the automotive interior component products.

Main Responsibilities

  • Develop and execute innovation marketing strategies to ensure continuous innovation and market leadership.
  • Deploy marketing strategies for automotive interior component products, focusing on product innovation and market positioning.
  • Research and analyze automotive interior market trends, competitors, and customer needs to provide strategic guidance for product innovation.
  • Identify and develop new market opportunities and partnerships to expand product applications and market share.
  • Coordinate internal team resources to ensure smooth execution of innovation marketing activities and achievement of results.
  • Ensure compliance with company's ethics codes, management codes, and conduct codes.
  • Perform other tasks assigned by the Line Manager.

Requirements

  • Strong understanding of innovation marketing strategies and their application in the automotive industry.
  • Excellent analytical and problem-solving skills, with the ability to research and analyze market trends and customer needs.
  • Effective communication and collaboration skills, with the ability to coordinate internal team resources.
  • Ability to work in a fast-paced environment and adapt to changing priorities.
  • Strong business acumen and understanding of market positioning and brand promotion.


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