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Global Brand Development Manager

2 months ago


Shanghai, Shanghai, China L'Oréal Full time

Develop and Execute Global Brand Strategy

As a key member of the L'Oréal team, you will be responsible for developing and executing a global brand strategy for the innovation and renovation category. This will involve defining the brand's sense of purpose and ensuring that all marketing efforts are aligned with this vision.

Drive Business Growth

You will be responsible for proposing a multi-year marketing plan for the category, including brand portfolio development, strategic innovations, and growth of pillar-products. This will involve working closely with cross-functional teams to ensure that all marketing efforts are integrated and effective.

Lead a High-Performing Team

You will be responsible for building, developing, and managing a strong and talented team. This will involve inspiring and developing the expertise and know-how of your team members, as well as effectively preparing clear messages to present to senior management.

Collaborate with Global Teams

You will be responsible for exchanging constantly with zones and strategic countries for the category to ensure alignment with the global marketing strategy. This will involve working closely with other departments, including R&I, industry, packaging, and more.

Monitor and Improve

You will be responsible for monitoring the development of communication materials, including imagery, digital, and point of sale, to ensure that they are consistent with the brand's sense of purpose. You will also be responsible for monitoring the entire product development process to ensure that it is in line with the Sharing Beauty with all commitments.