Amazon Global Selling Brand Strategy Lead

3 weeks ago


Shanghai, Shanghai, China Amazon (Shanghai) International Trading Company Limited - D64 Full time

Job Title: Brand Marketing Manager

Company: Amazon (Shanghai) International Trading Company Limited - D64

Job Description:

We are seeking a strategic and creative senior marketing manager to develop Amazon Global Selling brand strategy to drive awareness, consideration and activation among the right Seller communities.

The ideal candidate is a self-driven marketer with proven record of planning and executing effective impactful brand campaigns.

Key Responsibilities:

  • Develop branding strategy for Amazon Global Selling and implement effective branding activities to improve upper-funnel brand metrics and drive the general demand.
  • Create, propose, implement and evaluate programs through media channels and cooperation with KOLs to drive awareness and manage sentiment.
  • Lead and collaborate with cross-functional teams and external partners to launch multiple, simultaneous brand activities that requires both strategic thinking and high-speed execution.
  • Manage annual budget and create metrics to track performances for brand campaigns.

Basic Qualifications:

  • 5+ years of professional non-internship marketing experience.
  • 6+ years of developing and managing acquisition marketing or channel programs experience.
  • Experience using data and metrics to drive improvements.
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).

Preferred Qualifications:

  • Experience driving direction and alignment with large cross-functional teams and agency partners.
  • Experience designing and executing joint marketing plans with strategic alliance partners with global footprint.


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