Amazon Global Selling Brand Strategy Lead
3 weeks ago
Job Title: Brand Marketing Manager
Company: Amazon (Shanghai) International Trading Company Limited - D64
Job Description:
We are seeking a strategic and creative senior marketing manager to develop Amazon Global Selling brand strategy to drive awareness, consideration and activation among the right Seller communities.
The ideal candidate is a self-driven marketer with proven record of planning and executing effective impactful brand campaigns.
Key Responsibilities:
- Develop branding strategy for Amazon Global Selling and implement effective branding activities to improve upper-funnel brand metrics and drive the general demand.
- Create, propose, implement and evaluate programs through media channels and cooperation with KOLs to drive awareness and manage sentiment.
- Lead and collaborate with cross-functional teams and external partners to launch multiple, simultaneous brand activities that requires both strategic thinking and high-speed execution.
- Manage annual budget and create metrics to track performances for brand campaigns.
Basic Qualifications:
- 5+ years of professional non-internship marketing experience.
- 6+ years of developing and managing acquisition marketing or channel programs experience.
- Experience using data and metrics to drive improvements.
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
Preferred Qualifications:
- Experience driving direction and alignment with large cross-functional teams and agency partners.
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint.
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