Brand Manager

4 weeks ago


Shanghai, Shanghai, China Campari Beijing Trading Full time

Key Responsibilities and Activities

As a Brand Manager at Campari Beijing Trading, you will be responsible for developing and implementing the brand annual marketing plan, A&P strategic map & phasing, in collaboration with the line manager.

The ideal candidate will have a strong commercial marketing sense and be insightful on consumer understanding, with a minimum of 8 years of experience in brand management/product marketing management, ideally in international spirits.

You will work closely with the Global Strategy&Marketing function to ensure effective development of brand strategy by providing local market insight, and develop local brand strategy in line with global brand directions.

Additionally, you will work closely with external agencies (media, PR, digital/social, event) and internal field team to develop promotional plans and material.

The successful candidate will have a Bachelor's degree, be fluent in both English and Mandarin, and have prior experience and ability to thrive in team-based settings.

Requirements

  • Bachelor's degree required
  • A minimum of 8 years of experience in brand management/product marketing management, ideally in international spirits
  • Great passion in the imported spirits category and brands, and the lifestyle it represents
  • Strong commercial marketing sense and be insightful on consumer understanding
  • Brand Management knowledge on the brand positioning/media/PR/promotion/research/merchandising
  • Prior experience and ability to thrive in team-based settings
  • Proficient in Microsoft Office applications
  • Fluent in both English and Mandarin

Our Commitment to Diversity & Inclusion

Campari Beijing Trading is committed to building more value together, and we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual's race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.


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