Brand Manager

1 month ago


Shanghai, Shanghai, China Campari Beijing Trading Full time
Key Responsibilities

Develop and implement brand annual marketing plans in collaboration with the line manager, ensuring timely and budget-friendly execution.

Work closely with the Global Strategy & Marketing function to develop brand strategies that align with global directions, providing local market insights and expertise.

Collaborate with the Digital Marketing Manager to create effective consumer communication plans for digital, social, and EC platforms.

Develop promotional plans and materials in conjunction with external agencies and internal teams.

Assist in the development of all marketing activities, including ATL and BTL initiatives.

Requirements

Bachelor's degree required.

A minimum of 8 years of experience in brand management or product marketing management, preferably in international spirits, with a focus on Congac.

Strong commercial marketing sense and consumer understanding.

Brand management knowledge, including positioning, media, PR, promotion, research, and merchandising.

Prior experience in team-based settings and proficiency in Microsoft Office applications.

Fluent in both English and Mandarin.


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