Brand Management Executive

1 week ago


Shanghai, Shanghai, China Coca Cola Full time

Job Title: Brand Management Executive

Job Summary:

We are seeking a highly skilled Brand Management Executive to lead the growth strategy for our sweetened tea brand, Yangguang, across the Coca Cola system. As a key member of our marketing team, you will be responsible for driving business objectives and financial targets, while delivering high-quality marketing experiences in the most effective and efficient way.

Key Responsibilities:

  • Develop and execute comprehensive marketing plans to drive brand growth and increase market share.
  • Collaborate with cross-functional teams to identify opportunities and develop innovative solutions to drive business results.
  • Monitor market trends and competitor activity to stay ahead of the competition.
  • Build and maintain strong relationships with internal stakeholders, including bottlers and global teams.

Requirements:

  • Proven track record of success in brand management and marketing leadership roles.
  • Strong business acumen and ability to drive business results.
  • Excellent communication and interpersonal skills.
  • Fluent verbal and written English.

What We Offer:

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and results-driven individual with a passion for marketing and brand management, we encourage you to apply for this exciting opportunity.


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