Associate Brand Marketing Manager

6 days ago


Shanghai, Shanghai, China coty Full time

Join Our Team as an Associate Brand Marketing Manager

Are you ready to spearhead marketing and commercial strategies for one of Coty's key markets? As the Associate Brand Marketing Manager, you will pinpoint business prospects and collaborate with a diverse team to create and implement cohesive commercial strategies. Your role will involve leading and partnering with various experts to execute comprehensive plans aimed at driving growth in this vital market.

Your Responsibilities Include:

  • Developing and executing marketing campaigns to enhance brand visibility, desirability, and long-term consumer engagement and sales.
  • Identifying and applying makeup strategies derived from consumer insights, competitive analysis, and market trends, ensuring alignment with global brand marketing standards.
  • Creating an annual brand calendar and effectively utilizing resources to meet business objectives, including sales performance and campaign execution.
  • Achieving business goals through exceptional execution and collaboration with cross-functional teams to ensure marketing activities align with strategic objectives.
  • Adapting global guidelines to local markets while advocating for local initiatives based on consumer understanding.
  • Providing insightful business analysis and reports to refine strategies and action plans.

What We Are Looking For:

  • A minimum of 3 years of experience in marketing, preferably within the luxury beauty sector, with a proven track record in innovation and launch management.
  • Strong project management skills with the ability to inspire and lead teams to meet project deliverables.
  • Excellent communication skills, adept at coordinating internal and external resources, with fluency in Mandarin and English.
  • A keen sense of beauty and a refined taste for luxury.

Success Metrics:

  • Establishing positive relationships with multi-functional teams during initial engagements.
  • Meeting business targets in alignment with the objectives of the Business Unit.
  • Effectively designing and deploying marketing toolkits for the brand.

Our Benefits:

  • A competitive salary that reflects your expertise and experience.
  • Generous holiday benefits.
  • Comprehensive medical and commercial insurance.
  • Equitable rewards based on performance and individual contributions.
  • A commitment to promoting flexible and diverse work styles.

About Coty:

Coty is a leading global beauty company with a prestigious portfolio of brands spanning fragrance, color cosmetics, skincare, and body care. We embrace diversity and inclusivity, fostering a culture of kindness and authenticity. Join us in transforming the beauty landscape.



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