Brand Marketing Specialist

2 months ago

Shanghai, Shanghai, China Fossil Group Full time

KEY RESPONSIBILITIES:
A. Drives Customer and Market Expansion
1) Collaborate with the Marketing Manager to enhance market presence in the watch and jewelry sector, aiming for a top-tier position.
2) Elevate product line visibility and cultivate strong brand loyalty among target audiences through effective marketing communication strategies.
3) Launch marketing and promotional initiatives to attract and maintain a dedicated customer base;
B. Oversees Operational Efficiency
1) Participate in regular planning, forecasting, and distribution discussions, taking ownership of outcomes.
2) Ensure all elements related to new product launches are meticulously organized.
3) Efficiently manage existing stock keeping units (SKUs), both sellable and tester products, to prevent stockouts or overstock situations. Collaborate with the planning team to address excess inventory and strategize on clearance actions.
4) Develop and provide briefs to Creative Services for all marketing collateral, promotional materials, and special campaign assets, including posters, direct mail, and co-operative advertising.
5) Manage non-product inventory orders, including gifts with purchase (GWP) and point-of-sale (POS) marketing materials.
C. Enhances Business Operations
1) Compile analytical data pertinent to category performance and individual product history for brand evaluations as requested by the Marketing Manager.
2) Maintain awareness of competitive landscape. Generate reports regarding competitor analysis and updates.
3) Actively collaborate with other marketing functions, including public relations, customer relationship management, training, and online marketing.

Interested candidates are encouraged to submit their comprehensive resume with contact information, including current and expected salary.

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