Marketing Brand Manager

1 month ago


Shanghai, Shanghai, China Scopely Full time
Marketing Brand Manager

Scopely is a global leader in the mobile games industry, developing, publishing, and innovating games that connect millions of people worldwide. We're seeking a talented Marketing Brand Manager to join our Star Trek Fleet Command team in Shanghai.

About the Role

This is a unique opportunity to lead the planning and development of customer acquisition marketing strategies for STFC China version, driving profitable growth in the China market. You'll work closely with our partner in China to own local acquisition performance and lead strategic experimentation on key user acquisition channels.

Key Responsibilities
  • Develop a comprehensive understanding of the China market for marketing strategies, brand marketing campaigns, and mobile game-related growth marketing programs.
  • Discuss, review, and confirm strategic user acquisition campaigns with publishers, driving high-quality volume to the game.
  • Bring leading analysis and insight to acquisition funnel measurement, including defining and setting goals for key performance indicators.
  • Own cross-functional and executive communication on user acquisition plans, working with Product, Finance, Creative, Data Science, and Engineering.
  • Help shape the development of technical tools to enhance and streamline UA operations and analysis.
  • Drive and defend consumer advertising and brand marketing for a Scopely portfolio game.
Requirements
  • 3+ years of experience in user acquisition, performance marketing strategies, or brand marketing strategies and campaigns for mobile games.
  • Demonstrated ability to manage and optimize marketing and acquisition budgets.
  • Bilingual in English and Mandarin.
  • Strong understanding of the fast-paced gaming industry and game user trends.
  • High level of integrity, candor, and humility.
  • Results-driven and a desire to win.

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