Product Brand Manager

1 month ago

Shanghai, Shanghai, China Straumann Group Full time
Main Purpose of the Role:

The Brand Management Manager is responsible for managing the group's brands (product lines) from planning to execution, supporting the organization's strategy and goals. Analyze the group's brand positioning and consumer insights. Convert brand elements into plans and launch strategies.

Key Responsibilities:1. Achieve Annual Financial Targets:
  • Meet the terminal sales targets, profit margin targets, and key customer sales targets for the product lines under management.
  • Ensure the product lines in China achieve forecasted sales and avoid stockouts.
  • Manage market activity costs and sample costs within budget.
2. Develop and Implement Product and Brand Strategies:
  • Develop clear product line promotion strategies, including product retirement, new product upgrade plans, target market promotion, and pricing strategies.
  • Plan and execute new product launches and achieve annual new product sales targets (note: products that obtain certification within three years are considered new products).
  • Collect and respond to industry product information.
  • Develop and implement provincial market VBP access plans and drive execution.
3. Assist in Executing Marketing Activities and Monitoring Effectiveness:
  • Continuously track and provide data feedback to sales teams on key products in target markets.
  • Work with sales teams to execute high-quality brand activities.
4. Sales Support and Internal Communication Coordination:
  • Prepare necessary sales tools, promotional materials, and other communication materials for sales teams.
  • Be a product and brand expert, providing regular training to sales teams, preparing market FAQs and suggested answers.
  • Send internal reports, recognize excellent sales team members, and enhance internal excitement for products and brands.
5. Compliance and Cross-Departmental Collaboration:
  • Ensure strict compliance with company policies and complete required training.
  • Actively cooperate with sales, training, and professional education departments to support various activities and collect relevant information or participate in cross-departmental projects.
  • Familiarize yourself with company internal processes and work according to standard procedures, while actively suggesting process optimization ideas.
Qualification & Competencies:Education and Work Experience:
  • Industry service experience: 2+ years in pharmaceutical/medical device/ dental product management; sales experience is preferred.
  • Education: Bachelor's degree in a relevant field (dental/clinical medicine, business administration); Master's degree in business administration is preferred.
  • Other: Fluent English; proficient in office software; agile thinking framework and data analysis capabilities; strict adherence to professional ethics, proactive, result-oriented, willing to take on responsibilities, excellent learning ability, and teamwork spirit; good communication and collaboration skills.
Competencies:
  • Business and Financial Acumen: Data analysis capabilities, basic financial modeling skills; ability to collect and interpret industry information reports.
  • Product Line Strategy Development and Execution: Develop and implement product line promotion strategies, pricing strategies, and track execution effectiveness.
  • New Product Launch Capability: Develop commercialization plans for new products and drive sales teams to execute and achieve new product business targets.
  • Market Insights and Opportunity Analysis: Industry trends, competitor technology and products, customer needs, and opportunity conversion schemes.

Straumann Group is an equal opportunity employer and will not discriminate against any employee or applicant for employment on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national origin, age, veteran status, or disability unrelated to job requirements. Straumann Group will take affirmative action to ensure that qualified applicants are employed and that employees are treated without regard to their race, age, color, religion, sex, sexual orientation, gender identity, national origin, veteran and disability status. In compliance with U.S. Department of Labor Executive Order 11246, Section 503 of the Rehabilitation Act, and Section 4212 of the Vietnam Era Readjustment Assistance Act, Straumann Group has developed and maintains an affirmative action program and plan.

  • Brand Strategist

    1 week ago

    Shanghai, Shanghai, China Elmwood Brand Consultancy Full time

    Welcome to Elmwood Brand Consultancy, where we're passionate about crafting meaningful brands that leave a lasting impact. As an Account Manager, you'll be at the forefront of driving our clients' success, fostering strong relationships, and delivering exceptional design solutions.Key ResponsibilitiesRelationship Building: Develop and maintain strong,...

  • Product Brand Manager

    4 weeks ago

    Shanghai, Shanghai, China Straumann Group Full time

    Main Purpose of the Role:The Brand Product Manager is responsible for managing the entire product line lifecycle, from planning to execution, to support organizational strategy and goals. Analyze the group brand positioning and consumer insights. Convert brand elements into plans and launch strategies.Key Responsibilities:1. Achieve annual financial...

  • Product Brand Management Professional

    2 weeks ago

    Shanghai, Shanghai, China Straumann Group Full time

    Main ResponsibilitiesThe Product Brand Manager will be responsible for managing the company's product brands from planning to execution, ensuring alignment with the organization's strategy and goals.This role involves analyzing the company's brand positioning and consumer insights, transforming brand elements into strategic plans and product launches.Develop...

  • Senior Brand Manager

    3 weeks ago

    Shanghai, Shanghai, China Medtronic Full time

    Product Development Leadership OpportunityAt Medtronic, we're seeking a Senior Brand Manager to lead the development of company market requirements for specific product(s) or product line(s). This role will direct and coordinate product planning, product launches, product management, market development, and market research activities. The ideal candidate...

  • Brand Manager

    4 weeks ago

    Shanghai, Shanghai, China Baume & Mercier Full time

    Job Title: Brand ManagerJoin Baume & Mercier as a Brand Manager and take on the exciting challenge of developing the brand's presence in China. As a key member of our team, you will be responsible for driving sales growth, building a strong network of retailers, and implementing a comprehensive marketing strategy to increase brand desirability.Key...

  • Brand Manager

    1 month ago

    Shanghai, Shanghai, China Campari Beijing Trading Full time

    Key ResponsibilitiesDevelop and implement brand annual marketing plans in collaboration with the line manager, ensuring timely and budget-friendly execution.Work closely with the Global Strategy & Marketing function to develop brand strategies that align with global directions, providing local market insights and expertise.Collaborate with the Digital...

  • Senior Brand Manager

    2 weeks ago

    Shanghai, Shanghai, China Medtronic Full time

    Careers that Change LivesA Day in the LifeAs a Senior Brand Manager, you will be responsible for directing the development of company market requirements for specific product(s) or product line(s). You will lead and coordinate product planning, product launches, product management, market development, and market research activities.Develop and implement...

  • Brand Manager Kinder

    4 weeks ago

    Shanghai, Shanghai, China Ferrero Full time

    Job Title: Brand Manager KinderAbout the Role:Ferrero is a family-owned company with a progressive and global outlook, renowned for iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno, and Kinder Surprise. As our brands continue to grow in popularity, so does our global presence. Represented in over 50 countries, with products...

  • Brand Development Manager

    1 month ago

    Shanghai, Shanghai, China Baume & Mercier Full time

    Job Title: Brand ManagerJoin Baume & Mercier as a Brand Manager and take on the exciting challenge of developing and growing our brand in China.About the RoleWe are seeking a highly motivated and experienced Brand Manager to lead our brand development efforts in China. As a key member of our team, you will be responsible for driving sales growth, building...

  • Brand Management Professional

    2 weeks ago

    Shanghai, Shanghai, China Campari Beijing Trading Full time

    Key Responsibilities and ActivitiesAs a Brand Manager at Campari Beijing Trading, you will be responsible for developing and implementing brand plans that drive business growth and brand awareness. Your key responsibilities will include:Developing and executing annual marketing plans, A&P strategic maps, and phasing in collaboration with the line...

  • Brand Experience Manager

    3 weeks ago

    Shanghai, Shanghai, China Edrington Full time

    Job Title: Brand Experience ManagerThe Brand Experience Manager plays a pivotal role in conceiving and creating exceptional consumer engagement and experiences for key target customer groups of The Macallan. This enables The Macallan to drive a positive differential in imagery and affinity towards the brand, accelerating the process of recruitment in...

  • Brand Manager

    4 weeks ago

    Shanghai, Shanghai, China Ferrero Full time

    Job OverviewFerrero, a family-owned company with a global presence, is seeking a Brand Manager to contribute to the growth and success of its iconic brands, including Kinder. As a key member of the marketing team, you will develop and implement strategies to drive market share and brand positioning.Main ResponsibilitiesManage advertising, promotion,...

  • Brand Manager Kinder

    4 weeks ago

    Shanghai, Shanghai, China Ferrero Full time

    Job OverviewFerrero, a family-owned company with a global presence, is seeking a skilled Brand Manager to drive market share growth and competitive positioning for its iconic brands, including Kinder. As a key member of the marketing team, you will develop and implement strategies to enhance brand visibility and consumer engagement.Main...

  • Senior Brand Manager

    1 month ago

    Shanghai, Shanghai, China Medtronic Full time

    Careers that Change LivesA Day in the LifeAs a Senior Brand Manager at Medtronic, you will be responsible for leading the development of company market requirements for specific products or product lines. This will involve coordinating product planning, product launches, product management, market development, and market research activities.You will interact...

  • Marketing Brand Manager

    1 month ago

    Shanghai, Shanghai, China Scopely Full time

    Marketing Brand ManagerScopely is a global leader in the mobile games industry, developing, publishing, and innovating games that connect millions of people worldwide. We're seeking a talented Marketing Brand Manager to join our Star Trek Fleet Command team in Shanghai.About the RoleThis is a unique opportunity to lead the planning and development of...

  • Brand Strategy Manager

    3 weeks ago

    Shanghai, Shanghai, China Lilly Full time

    We're looking for a Brand Strategy Manager to develop and execute brand strategies that drive commercial success.Key Responsibilities:Develop and implement brand strategies that align with business objectives.Lead the development of commercial plans and launch strategies.Collaborate with cross-functional teams to ensure brand strategy execution.Own the...

  • Brand Manager

    3 weeks ago

    Shanghai, Shanghai, China Campari Beijing Trading Full time

    Key Responsibilities and ActivitiesAs a Brand Manager at Campari Beijing Trading, you will be responsible for developing and implementing the brand annual marketing plan, A&P strategic map & phasing, in collaboration with the line manager.The ideal candidate will have a strong commercial marketing sense and be insightful on consumer understanding, with a...

  • Senior Brand Manager

    4 weeks ago

    Shanghai, Shanghai, China Ferrero Full time

    Job Overview:Ferrero, a family-owned company with a progressive and global outlook, is seeking a Senior Brand Manager to drive market share growth and competitive positioning for its iconic brands, including Nutella. As a key member of the marketing team, you will develop and implement strategies to drive business results and achieve brand vision.Main...

  • Regional Brand Director

    3 weeks ago

    Shanghai, Shanghai, China Goodyear Full time

    Location: Global Job Type: Full-time Sponsorship Available: YesRelocation Assistance Available: NoAs a Regional Brand Director – Brand Management, you will be responsible for developing and implementing brand strategies to enhance Goodyear's brand equity and market presence. You will lead a team to execute marketing campaigns, manage brand assets, and...

  • Senior Global Brand Manager

    4 weeks ago

    Shanghai, Shanghai, China Unilever Full time

    About the RoleThis is an exciting opportunity to join the Unilever team as a Senior Global Brand Manager for Dove Skin Cleansing. As a key member of the Global Dove Skin Cleansing team, you will be responsible for leading the development and execution of core innovations in China, driving growth in SEA, and expanding whitespace via UI.Main...