Tirzepatide Brand Manager

7 days ago


Shanghai, Shanghai, China Lilly Full time

Job Summary

Lilly is seeking a highly skilled Brand Manager to lead the development and implementation of brand strategy and operations for Tirzepatide- Chronic Weight Management (Obesity/Overweight) in the China market.

Key Responsibilities

  • Develop and execute brand strategy and operations to achieve business objectives in the China market.
  • Collaborate with cross-functional teams, including Medical, Commercial, and Sales, to drive commercialization and execution.
  • Build and maintain relationships with key stakeholders, including HCPs, patients, and government agencies.
  • Develop and implement market analysis, customer insights, and brand communication strategies.
  • Lead the development of brand materials, education content, and promotional campaigns.

Requirements

  • At least 3 years of HCP marketing experience.
  • Strong communication and collaboration skills.
  • Ability to analyze market trends and develop effective brand strategies.
  • Fluent in English and Mandarin.

Essential Qualification

  • Bachelor degree and above.

Additional Preferences

  • Medical background preferred.
  • Hospital channel Sales experience preferred.


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