Brand Management Director

2 months ago

Shanghai, Shanghai, China Coca Cola Full time
About the Role

We are seeking a seasoned marketing professional to lead our Fanta and Schweppes brands in mainland China, Hong Kong, and Taiwan. As a key member of our team, you will be responsible for developing and executing brand growth strategies, business plans, and innovations to drive equity and market share growth.

Key Responsibilities
  • Develop and execute brand growth strategies, business plans, and innovations to fuel equity and market share growth.
  • Manage performance and financial efficiency as the brand P&L owner.
  • Master and own global brand architectures and standards, local human insights, and market reality to fuel brand and business, inspire partners, and deliver consistent consumer brand experiences.
  • Lead, inspire, and develop a team of highly skilled and experienced brand managers across your brand portfolio to deliver the brand, business, and innovation plans.
  • Collaborate within the marketing function across the networked organization globally, locally, and in other OU for GC&M led campaigns as well as other OU led campaigns.
  • Cross-functional work with Creative, IMX, Frontline Marketing, Customer Commercial, and Franchise, Finance, Technical, and R&D, bottler marketing and sales teams.
  • Keep a finger on the pulse of consumers, customers, and market. Constantly measure business performance and marketing effectiveness. Influence the system to action with speed.
  • Import and export winning ideas and work across the global Flavored Sparkling and marketing community.
Requirements
  • Experience leading development and execution of brand strategies and business plans on leading brands in China with focus on B2C and FMCG businesses. Market development category experiences and global experience is a PLUS.
  • P&L owner, performance management, budget planning.
  • Deeper understanding on consumer insights.
  • Quality experience on social & EC is a must.
  • Multi-national company experience, leading direct and indirect teams, and working in large multi-functional and cross-geography teams.
  • Solid communication skills.
  • Native Chinese speaker. English fluency is required to effectively operate in globally networked marketing model.

  • Brand Management Director

    2 weeks ago

    Shanghai, Shanghai, China Coca Cola Full time

    About the RoleWe are seeking a highly skilled and experienced Brand Management Director to lead our Fanta brand in mainland China, Hong Kong, and Taiwan. As a key member of our marketing team, you will be responsible for developing and executing brand growth strategies, business plans, and innovations to fuel equity and market share growth.Key...

  • Regional Brand Director

    1 month ago

    Shanghai, Shanghai, China Goodyear Full time

    Job Title: Regional Brand DirectorJob Summary:We are seeking a highly skilled Regional Brand Director to lead our brand management efforts in the Asia Pacific region. As a key member of our marketing team, you will be responsible for developing and implementing brand strategies to drive business growth and market presence.Key Responsibilities:Brand Strategy...

  • Regional Brand Director

    3 weeks ago

    Shanghai, Shanghai, China Goodyear Full time

    **Job Title:** Regional Brand Director**Job Summary:**We are seeking a highly skilled Regional Brand Director to lead our brand management efforts in the Asia Pacific region. As a key member of our marketing team, you will be responsible for developing and implementing brand strategies to drive business growth and market presence.Key Responsibilities:Brand...

  • Brand Director

    1 month ago

    Shanghai, Shanghai, China Coca Cola Full time

    Job Title: Director, Brand Management, FantaWe are seeking a seasoned brand leader to drive the growth and success of Fanta and Schweppes in mainland China, Hong Kong, and Taiwan.About the RoleAs a key member of our marketing team, you will be responsible for developing and executing brand growth strategies, business plans, and innovations to fuel equity and...

  • Brand Management Director, Sweetened Tea

    2 weeks ago

    Shanghai, Shanghai, China Coca Cola Full time

    Job Summary:We are seeking a highly skilled Brand Management Director to lead our Sweetened Tea brand in China. As a key member of our team, you will be responsible for driving growth strategy and delivering overall brand vision, business objectives, and financial targets.In partnership with our global teams, you will deliver high-quality marketing...

  • Regional Brand Director

    2 weeks ago

    Shanghai, Shanghai, China Goodyear Full time

    Location: Global Job Type: Full-time Sponsorship Available: YesRelocation Assistance Available: NoAs a Regional Brand Director – Brand Management, you will be responsible for developing and implementing brand strategies to enhance Goodyear's brand equity and market presence. You will lead a team to execute marketing campaigns, manage brand assets, and...

  • Account Director

    1 month ago

    Shanghai, Shanghai, China We are social Full time

    Account Director - Luxury Car BrandWe are seeking a highly skilled Account Director to join our team at We are social. As an Account Director, you will be responsible for leading our client relationships and developing innovative social media strategies that drive business results.Key Responsibilities:Manage day-to-day client activity and inter-agency...

  • Brand Director, Fanta and Schweppes

    2 months ago

    Shanghai, Shanghai, China Coca Cola Full time

    About the RoleWe are seeking a highly skilled and experienced Brand Director to lead the Fanta and Schweppes brands in mainland China, Hong Kong, and Taiwan. As a key member of our marketing team, you will be responsible for developing and executing brand growth strategies, business plans, and innovations to fuel equity and market share growth.Key...

  • Regional Brand Director of Brand Equity and Market Presence

    2 days ago

    Shanghai, Shanghai, China Goodyear Full time

    Location: CN - RHQ, Goodyear Talent Acquisition: Amber Li, Sponsorship Available: Yes, Relocation Assistance Available: NoAs the Regional Director – Brand Management, you will be responsible for developing and implementing brand strategies to Goodyear's brand equity and market presence. You will lead a team to execute marketing campaigns, manage brand...

  • Account Director

    2 weeks ago

    Shanghai, Shanghai, China We are social Full time

    Account Director - Luxury Car BrandWe are a global agency with a passion for social innovation. As an Account Director, you will be working with our luxury sports car brand, crafting the direction of their social presence and challenging the conventions of marketing.This role involves:Management of day-to-day client activity and inter-agency projectsEnsuring...

  • Director of Strategy and Brand

    1 month ago

    Shanghai, Shanghai, China Nike Full time

    About the RoleNike is seeking a highly skilled Director of Strategy, Brand and Marketing for Greater China to lead our marketing function's most strategic questions. This role will be responsible for developing and driving long-term strategies to drive growth, reviewing our business each quarter, and leading a lean team.Key ResponsibilitiesDevelop and drive...

  • Director of Strategy and Brand Marketing

    2 weeks ago

    Shanghai, Shanghai, China Nike Full time

    About the RoleNike, Inc. is seeking a highly skilled and experienced Director of Strategy and Brand Marketing to lead our marketing efforts in Greater China. As a key member of our marketing leadership team, you will be responsible for developing and executing strategic plans to drive business growth and achieve our brand objectives.Key...

  • Senior Marketing Manager

    2 days ago

    Shanghai, Shanghai, China adidas Full time

    Job Summary:The Sports Marketing Director - Global Basketball will play a key role in managing the brand's reputation and leveraging its association with BB athletes in the China market. This includes implementing the global brand marketing plans for BB on a local level, optimizing and leveraging the relationship between adidas and BB athletes, and creating...

  • Brand Communications Senior Manager

    2 days ago

    Shanghai, Shanghai, China Adidas Full time

    About the RoleWe are seeking a highly skilled Senior Manager Brand Communications to lead the Adidas Sportswear brand equity creation process.Key Responsibilities:Market Analysis: Utilize market, industry, and consumer data to identify opportunities for brand portfolio development.Brand Governance: Drive brand governance with Director and VP to accelerate...

  • Strategic Brand Manager for Fanta and Schweppes

    2 days ago

    Shanghai, Shanghai, China Coca Cola Full time

    About the RoleAs the Brand Director for Fanta and Schweppes, you will be responsible for developing and executing brand growth strategies, business plans, and innovations to fuel equity and market share growth.

  • Training Manager for ICP Brand

    1 week ago

    Shanghai, Shanghai, China coty Full time

    Coty is a leading beauty company with a diverse portfolio of brands across fragrance, color cosmetics, skincare, and body care. Our company values diversity and inclusivity, and we strive to create a workplace where all employees can be their authentic selves.We are seeking a Training Manager to oversee the training management for the ICP brand, reporting...

  • Marketing and Brand Strategy Manager, Greater China

    2 months ago

    Shanghai, Shanghai, China Hyatt Corporation Full time

    Senior Brand and Marketing Director, Greater China Hyatt Regional Offices Overview Hyatt is in search of a seasoned Brand and Marketing Director to spearhead the formulation and execution of brand marketing strategies across Greater China. The ideal candidate will play a pivotal role in establishing and nurturing our brand presence, crafting innovative...

  • Revenue Management Director

    3 weeks ago

    Shanghai, Shanghai, China Minor Hotels Full time

    Job Title: Director of Revenue ManagementAbout the Role:We are seeking a highly skilled and experienced Director of Revenue Management to join our team at Minor Hotels. As a key member of our revenue management team, you will be responsible for maximizing revenue, market share, and profit for multiple hotels across various brands.Key Responsibilities:Develop...

  • **Director of Strategy and Brand Development for Greater China**

    2 months ago

    Shanghai, Shanghai, China Nike Full time

    **About the Role**We are seeking a highly skilled and experienced Director of Strategy and Brand Development to join our team in Greater China. As a key member of our marketing leadership team, you will be responsible for driving strategic growth and development for Nike in the region.**Key Responsibilities**Develop and execute 1-year and 3-year strategic...

  • Revenue Management Director

    1 month ago

    Shanghai, Shanghai, China Minor Hotels Full time

    Director of Revenue ManagementAbout the RoleWe are seeking a highly skilled and experienced Director of Revenue Management to join our team at Minor Hotels. As a key member of our revenue management team, you will be responsible for maximizing revenue, market share, and profit for multiple hotels across various brands.Key ResponsibilitiesDevelop and...