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Manager of Brand Communication and Visibility

2 months ago

Shanghai, Shanghai, China L'Oréal Full time

Role Overview: As a pivotal member of our team, you will be responsible for crafting and executing a comprehensive communication strategy aimed at enhancing the brand's image and visibility while solidifying its reputation over time.

Key Responsibilities:

  • Strategic Development: Formulate a robust external communication strategy that aligns with both the global brand communication framework and the local business objectives.
  • Communication Planning: Collaborate with the management committee to create a detailed communication plan, ensuring it receives validation from the General Manager.
  • Campaign Implementation: Launch integrated communication campaigns for significant product introductions and brand events.
  • Media Relations Management: Cultivate and maintain relationships with media outlets, including emerging digital platforms.
  • Stakeholder Mapping: Identify and engage with key media and influencer stakeholders relevant to the brand.
  • Public Relations Oversight: Manage public relations efforts, including spokesperson duties and ambassador programs.
  • Local Brand Development: Adapt the corporate brand positioning to reflect local initiatives, philanthropy, and sponsorships, ensuring alignment with the international strategy.
  • Advisory Role: Provide strategic communication support to the Country General Manager, including media training and speech preparation.
  • Internal Communication Management: Develop and implement an internal communication strategy that complements external efforts, enhancing brand visibility within the organization.
  • Crisis Management: Proactively identify potential brand issues and prepare crisis communication strategies.
  • Team Leadership: Recruit, mentor, and manage a high-performing team, fostering expertise and supporting organizational changes.
  • Budget Management: Oversee the department's budget to ensure effective resource allocation.

Professional Competencies:

  • Utilize consumer insights and data analytics to drive business strategies.
  • Analyze key performance indicators to identify business opportunities.
  • Generate impactful content across various media formats, including print, digital, and social platforms.
  • Develop and execute public relations strategies that enhance brand visibility and advocacy.
  • Align communication efforts with L'Oréal's corporate social responsibility initiatives.

Join us in shaping the future of our brand and making a lasting impact in the beauty industry.