Junior Brand Strategist

2 months ago

Shanghai, Shanghai, China coty Full time

Join Our Team as an Assistant Brand Manager

Are you ready to take charge of marketing and commercial strategies for one of Coty's key markets? As an Assistant Brand Manager, you will pinpoint business opportunities and collaborate with a diverse team to create and implement comprehensive commercial strategies. Your role will involve leading and partnering with various experts to execute plans that drive growth in this vital market.

Your Responsibilities Include:

  • Formulating and executing marketing campaigns aimed at enhancing brand visibility, desirability, and fostering long-term consumer engagement and sales.
  • Identifying and implementing makeup strategies informed by consumer insights, competitive analysis, and market trends, while adhering to global brand marketing guidelines.
  • Creating an annual brand calendar and effectively utilizing resources to meet business objectives, including sales targets and campaign execution.
  • Collaborating with cross-functional teams to ensure marketing activities align with strategic goals and are supported by appropriate advertising and promotional investments.
  • Adapting global guidelines to local markets while advocating for local initiatives based on a deep understanding of local consumers and competitors.
  • Providing insightful business analysis and reports to refine strategies and action plans.

Ideal Candidate Profile:

We are looking for candidates who possess:

  • A minimum of 3 years of experience in marketing, preferably within the luxury beauty sector, with a proven track record in managing innovation rollouts and launch processes.
  • Strong project management skills, with the ability to motivate and guide teams to achieve project goals.
  • Excellent communication skills, with proficiency in both Mandarin and English, and the ability to coordinate resources effectively.
  • A keen sense of beauty and a strong appreciation for luxury.

Success Metrics:

  • Establishing positive relationships with multi-functional teams during initial engagements.
  • Achieving business targets aligned with the objectives of the business unit.
  • Successfully designing and implementing marketing toolkits for the brand.

Our Benefits:

As part of our team, you will enjoy:

  • A competitive salary reflective of your experience and expertise.
  • Generous holiday benefits.
  • Comprehensive medical and commercial insurance.
  • Performance-based rewards.
  • A commitment to promoting flexible and diverse working styles.

About Coty:

Coty is among the world's leading beauty companies, boasting an iconic portfolio that spans fragrance, color cosmetics, skincare, and body care. We celebrate diversity and foster a culture of kindness, ensuring an inclusive workplace where all employees can be their authentic selves. Join us in transforming the beauty landscape.

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