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Technical Marketing Specialist

2 months ago

Dongguan, Guangdong, China STMicroelectronics Full time

About the Role

We are seeking a highly motivated and experienced Technical Marketing professional to join our team. In this role, you will play a crucial part in driving demand for our cutting-edge secure element products and solutions within the Asia-Pacific region.

Key Responsibilities

  • Develop and execute strategic marketing initiatives to generate new business opportunities and expand market share.
  • Conduct in-depth market analysis and competitive research to identify trends and customer needs.
  • Collaborate with sales teams to provide technical expertise and support during the sales process.
  • Manage relationships with key distributors and partners, ensuring alignment with our marketing objectives.
  • Create compelling marketing materials, including presentations, white papers, and case studies, to showcase the value of our products.
  • Stay abreast of industry developments and emerging technologies in the secure element space.

Qualifications

  • Proven track record of success in technical marketing within the semiconductor or related industries.
  • Deep understanding of secure element technology, including Java Card and GlobalPlatform.
  • Familiarity with popular secure applications such as digital car keys, authentication, brand protection, banking, and strongbox solutions.
  • Excellent communication, presentation, and interpersonal skills.
  • Strong analytical and problem-solving abilities.