Analytics Manager

2 weeks ago

Beijing, Beijing, China Pfizer Full time
{"Job Summary

The Commercial Analytics & AI (CAAI) China team is responsible for delivering services that require secondary data analysis across business units (BU) to provide strategic recommendations on performance review, brand planning, operation planning, promotional resource allocation, field force sizing, segmentation/targeting, structural decisions, and digital strategies, etc.



Key Responsibilities


  • Provide analytic support in the market and interface with country commercial teams to provide data-driven guidance.
  • In partnership with country stakeholders, recommend, define, and implement business analytics plans that generate insights and influence business priorities and objectives.
  • Lead customer/omni-channel analysis and consultation to proactively provide deep insights that drive and maximize business opportunities, including segmentation, customer journey development, data mining, workshopping insights into actions. Collaborate closely with marketing and Customer Experience teams in this context and lead forums to analyze and discuss results with BU leadership.
  • Assist in framing, investigating, and answering key business questions related to the identification and evaluation of commercial strategies and tactics.
  • Define data requirements, gather and validate information, and apply judgment and statistical tests.
  • Prepare management reports defining and evaluating problems and recommending solutions.
  • Design, conduct, and evaluate experimental operational models in cases where models cannot be developed from existing data.


Support for Forecasting and Operating Plans


  • In partnership with key Pfizer stakeholders, support the development of Long Range Forecasts (LRFs) and Operating Plans.
  • Qualify and quantify business opportunities, including communicating results and recommendations.


Cross-BU Analytics Support on Critical Business Decisions


  • Support cross-BU level analysis such as but not limited to: VBP analysis, Launch Excellence, Market Intelligence, Performance Data Visualization, GTM Transformation, etc.


Vendor/Offshore Resource Management


  • Develop, commission, and contract projects through preferred vendors.
  • Accountable for meeting compliance and Corporate SOP obligations of all PMR projects.
  • Manage budgets associated with assigned activities.
  • Direct workload of flexible resources.
  • Be accountable for continuous improvement and identification/utilization of new capabilities to maximize the competitive advantages of the business.


Collaboration with Other Analytical Teams


  • Partner with local analytical teams to adapt global strategies to the local markets.
  • Actively seek to share knowledge and expertise with other colleagues making use of knowledge sharing platforms.
  • Alignment with other CAAI teams (CoEs/other Country teams) to ensure cohesive activities with our stakeholders.
  • Closely work with Data Science and AI team in a very agile way to seek for advanced analytical solutions to business questions/market or customer insights.


Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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