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Head of Marketing Communications

2 months ago

Shanghai, Shanghai, China Kardex Full time

Kardex China is on the lookout for a seasoned local Marketing Communications leader with a strong foundation in Marketing & Communication, particularly within the Chinese market. The ideal candidate will elevate local MarCom performance and effectively guide internal Business Partners.

Your Responsibilities

  • Marketing Strategy & Implementation: Develop and execute a comprehensive Marketing Plan tailored for local markets in collaboration with sales and service directors, aligning with Global & Regional MarCom Strategy. Provide insightful, data-driven reports utilizing tools like HubSpot and Salesforce, while managing the marketing budget through careful planning and forecasting.
  • Marketing Operations: Strategically plan and implement the local Marketing Mix, focusing on both digital (60%: Baidu PPC, WeChat Ads, LinkedIn Paid, Search Marketing, 3rd party ads, EDM, Telemarketing) and offline initiatives (40%: Direct Marketing, Exhibitions & Events, Marketing Literature, Customer Relations). Organize industry events and exhibitions that meet global standards and local needs. Execute digital marketing campaigns, including content creation for various platforms.
  • Stakeholder Engagement: Deliver data-driven insights to Regional MarCom and senior stakeholders, providing regular updates and action plans based on KPIs. Educate and manage the expectations of internal stakeholders while nurturing a robust network within the logistics sector. Oversee lead management in the CRM system.
  • Leadership: Collaborate closely with peers in a matrix organization, steering and advising internal Business Partners at an equal level. Contribute innovative ideas and participate in cross-functional projects to drive change.

Your Qualifications

  • Degree in Marketing Management or equivalent education with proven experience as a MarCom Specialist.
  • Proficient in Microsoft Office Suite.
  • At least 10 years of professional experience in regional and international environments.
  • Local expert capable of guiding and advising internal Business Partners.
  • Experience in Marketing Planning, Digital Marketing, Campaign Management, Event Coordination, and KPI Reporting.
  • Strong understanding of the Chinese market, particularly in the logistics industry.
  • Dynamic marketing professional eager to integrate into a larger global/regional team.
  • Excellent communication and collaboration skills with a customer-focused approach.
  • Structured and self-motivated, thriving in high-performance teams.
  • Able to influence change across various locations and functions.
  • Fluent in both spoken and written English.