Director of Marketing Strategy
1 month ago
Job Summary:
As a Brand and Marketing Lead at Abbott, you will be responsible for developing and executing marketing strategies to drive business growth and brand awareness.
Key Responsibilities:
- Conduct joint field calls with sales teams to analyze customer needs and market trends.
- Develop marketing words, programs, and tools to achieve sales and margin goals.
- Create and manage marketing portfolios and budgets.
- Work with cross-functional teams to develop marketing materials and evidence-based messages.
- Prepare realistic objectives, strategies, and tactics plans.
- Understand and implement brand strategies based on market size, opportunities, and competition shares.
- Direct product promotion and growth initiatives to increase market share.
- Work with functional teams to ensure cross-functional alignment of product strategies.
- Design training programs for sales teams.
- Identify opinion leaders and build professional relationships with KOLs.
- Establish and manage expert networks and loyalty speakers.
- Determine financial planning processes for product marketing campaigns.
- Monitor and control marketing expenses.
Requirements:
- Minimum 2-3 years of experience in the Pharmaceutical industry.
- Minimum 1-2 years of experience in local marketing and 2 years of experience in sales.
- Fluency in English, both oral and written.
- Working knowledge of Excel and PowerPoint.
- Willingness to travel frequently.
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