Director of Marketing Strategy

1 month ago


Shanghai, Shanghai, China Abbott Full time

Job Summary:

As a Brand and Marketing Lead at Abbott, you will be responsible for developing and executing marketing strategies to drive business growth and brand awareness.

Key Responsibilities:

  • Conduct joint field calls with sales teams to analyze customer needs and market trends.
  • Develop marketing words, programs, and tools to achieve sales and margin goals.
  • Create and manage marketing portfolios and budgets.
  • Work with cross-functional teams to develop marketing materials and evidence-based messages.
  • Prepare realistic objectives, strategies, and tactics plans.
  • Understand and implement brand strategies based on market size, opportunities, and competition shares.
  • Direct product promotion and growth initiatives to increase market share.
  • Work with functional teams to ensure cross-functional alignment of product strategies.
  • Design training programs for sales teams.
  • Identify opinion leaders and build professional relationships with KOLs.
  • Establish and manage expert networks and loyalty speakers.
  • Determine financial planning processes for product marketing campaigns.
  • Monitor and control marketing expenses.

Requirements:

  • Minimum 2-3 years of experience in the Pharmaceutical industry.
  • Minimum 1-2 years of experience in local marketing and 2 years of experience in sales.
  • Fluency in English, both oral and written.
  • Working knowledge of Excel and PowerPoint.
  • Willingness to travel frequently.


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