Marketing Strategy Director

21 hours ago

Shanghai, Shanghai, China Roche Full time

About Roche

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Roche is a leading global healthcare company committed to making significant contributions to society by improving people's lives through innovative products and services.

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Job Overview

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We are seeking an experienced marketing professional to lead our marketing efforts in the region. The successful candidate will be responsible for developing and implementing effective marketing strategies that drive business growth and increase market share.

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Key Responsibilities:

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  • Develop and execute comprehensive marketing plans to achieve business objectives, including market research, competitor analysis, and customer insights.\
  • Lead cross-functional teams to launch new products and services, ensuring timely and within-budget delivery.\
  • Manage budgets and optimize ROI on marketing spend, ensuring alignment with business objectives.\
  • Collaborate with sales teams to develop and implement sales strategies that meet or exceed targets.\
  • Maintain and report on sales forecasts, providing insights to inform business decisions.\
  • Liaise with Corporate Strategy Planning, SFE, and Sales Leaders to ensure alignment and optimization of CRM and sales strategy.\
  • Contribute to Sales Force training on product positioning and key messages.\
  • Attend regular sales meetings and joint calls to stay informed and aligned with sales teams.\
  • Lead CBT and Cross-functional teams to integrate internal resources, make brand decisions, and facilitate successful launches.\
  • Allocate and manage sales budgets to maximize ROI.\
  • Develop, maintain, and report on sales forecasts.\
  • Illustrate company business strategy, set working objectives, and promotion tasks to motivate teams.\
  • Build cooperative and collaborative team spirits to align well with the company culture.\
  • Provide leadership, coaching, mentoring, direction to staff, including hiring, manpower allocation, performance management, training, and professional development.\
  • Lead teams to work closely and collaboratively with cross-functions to combine resources and drive win-win solutions.\
  • Manage turnover, develop high potential employees, and provide career development opportunities for personnel.\
  • Initiate creative platforms and transform business models to build competitive advantages.\
  • Lead teams to adapt to change and drive business results under new environments.\
  • Average salary: $120,000 - $180,000 per annum, depending on qualifications and experience.\
  • This role requires a highly skilled marketer with 5+ years of experience in a senior marketing position. The ideal candidate will have a proven track record of developing and executing successful marketing strategies, managing budgets, and leading cross-functional teams.\
  • The successful candidate will be a strong communicator with excellent presentation and project management skills. They must be able to work effectively in a fast-paced environment, prioritize multiple tasks, and meet deadlines.\
  • We offer a dynamic and supportive work environment, opportunities for professional growth and development, and a competitive compensation package.

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