Brand Manager

7 days ago


Jiading District Shanghai, China Haleon Full time CN¥900,000 - CN¥1,200,000 per year

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Hello. We're Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What's more, we're achieving it in a company that we're in control of. In an environment that we're co-creating. And a culture that's uniquely ours. Care to join us. It isn't a question.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we're uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It's an opportunity to be part of something special.

About the Role:
Drive China Pain Relief related brand's business objective, will handle brand daily operation, NPD launch plan execution, and focus on 4 aspects:

  • Detailed NPD launch plan execution for liquid gel
  • Facilitate MM to develop brand growth plan, especially the acceleration plan in retail channel
  • Communication: participate the annual plan planning and next year operation
  • Business management: monthly business tracking and analysis. Sensitive for any opportunity and risk.

Key Accountabilities & Deliverables
Develop / drive brand strategy execution and ensure the quality of execution
Dedicate for the NPD launch plan execution
As a Brand Manager, will be responsible for selected brand within the business portfolio. Oversee the effective deployment of brand growth strategies and execute across all areas of the marketing mix to achieve short-term and long-term brand business and brand health KPI and profit objectives.

This role will provide the opportunity to lead key activities to progress the career. These responsibilities include some of the following:

  • Support MM to develop the annual brand growth strategy as well as the tailor-made market communication plan focused on 3-year growth drivers, working with a brand centric cross-functional team
  • Be accountable for delivery of annual brand Profit & Loss (P&L), including sales and profit results and actively manage budget items
  • Manage agency and cross-functional relationships to deliver breakthrough results
  • As the key team member to superior execution of programs and plans to bring the brand strategies to life, including for example media, creative development, digital programs
  • Collaborate with the TMK team to drive strong shopper engagement and more than fair share in-store support

Qualifications

  • A minimum of a BA degree
  • Excellent English spoken and written
  • 3+ years of professional experience with direct experience in FMCG/FMCH/OTC MKT background
  • Experience of working across functions as the individual contributor
  • NPD launch and EC experience are welcomed

Proven track record

  • Consistent high performance and delivery
  • Successfully executing complex projects from design to completion
  • Utilizing multi source information in a fast-moving environment
  • Leadership in matrix organisation

Job Posting End Date

Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It's important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request
If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We'll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates
The Haleon recruitment team will contact you using a Haleon email account ). If you are not sure whether the email you received is from Haleon, please get in touch.


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