Senior Brand Manager, Fanta

4 days ago

Shanghai, Shanghai, China The Coca-Cola Company Full time CN¥120,000 - CN¥240,000 per year

Location(s):

China

City/Cities:

Shanghai

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

January 9, 2026

Shift:

Job Description Summary:

We are looking for a passionate, business driven marketer to drive Fanta and Schweppes, two of our big and most dynamic brands across mainland China, Hongkong and Taiwan.

Possessing some super-powers will be essential to success. The ideal candidate will be a keen brand strategist but also possess strong business acumen, an analytical wizard but also an impactful creator, a leader of self but also a powerful influencer.

The vision is to assert Fanta leadership in fruity sparkling and double Schweppes in next 3 years. 2 brands have different agenda. Fanta must grow into the most loved consumer brands, continue to drive recruitment, while Schweppes has a market development job. Both are the major profit drivers for the company.

What You'll Do for Us

  • Core focus will be to develop and execute brand growth strategies, business plans and innovations to fuel equity and market share growth.
  • You will need to master and own global brand architectures and standards, local human insights and market reality to fuel brand and business, inspire partners and deliver consistent consumer brand experiences. 
  • You need to fully involve and lead in partially Fanta initiatives and Schweppes E2E strategy, to make sure activation landing aligned with strategy and business requirements. And bring new initiatives to the system, especially on Social & E-Commerce knowledge, to accelerate 2 social first brands.
  • This will involve collaboration within the marketing function across the networked organization globally, locally and in other OU for GC&M led campaigns as well as other OU led campaigns.
  • This will also require cross-functional work with Creative, IMX, Frontline Marketing, Customer Commercial and Franchise, Finance, Technical and R&D, bottler marketing and sales teams.
  • Keep a finger on the pulse of consumers, customer and market. Constantly measure business performance and marketing effectiveness. Influence the system to action with speed.

Qualifications & Requirements

  • 6-10 years of experience development and execution of brand strategies and business plans on leading brands in China with focus on B2C and FMCG businesses. Market development category experiences and global experience is a PLUS.
  • Business analytics incl. market share, shipment performance, channel performance and etc.
  • Performance management, budget planning.
  • Deeper understanding on consumer insights.
  • Quality experience on social & E-Commerce is a must.
  • Multi-national company experience, leading direct and indirect teams, and working in large multi-functional and cross-geography teams.
  • Solid communication skills.
  • English fluency is required to effectively operate in globally networked marketing model. Chinese fluency will be ideal.

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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