Service Business Development Specialist/Manager

Role Details

Business, Location:

Service, China

Role:

Service Product Marketing Program Manager

Reports to:

Head of Service, China

Direct Reports:

None

Primary Purpose:

Key member of CS marketing team. And acts as a key partner of marketing communication and commercial team to plan and execute overall service products strategies.

Manage the key product line lifecycle, understand the market and industry trends, build and execute the marketing activities to drive the lead generation and awareness expansion of service product portfolio.

Closely work with product marketing team of each business unit, to enrich and streamline product portfolio on the China market.

Work with market communication and service commercial team to lead more service activities and improve each service product performances.

Key Responsibilities

• Responsible for achieving financial and market success in China and providing region-level visibility to business platform and market development
• Responsible for product lifecycle management, including price position, value proposition, strategy, marketing position etc
• Perform detailed analysis and routine reporting of responsible business performance, including revenue, campaign implementation status and results
• Plan and execute price strategies, content generation and messaging, upgrades and obsolescence of existing products and new product introductions
• Adapt global campaigns and programs for execution in the region to establish strong customer and category positions
• Work closely with Service Commercial and CS team to identify market opportunities, and ensure the field is adequately updated with product knowledge to function efficiently and effectively
• Other related duties and special projects as assigned
• Work with country manager, Customer service team for in country service product definition and create related localize products by aligning BU strategy
• Bridging local service products needs with BU product marketing needs for the service products definition
• The on-line store strategy and product/promotion

Indicative Performance Measures

• Sales volume and value for each key CTU product lines
• Healthy sales pipeline performance, the leads performance especially
• POS attached rate and service contract connect rate
• Feedback of stakeholder, such as CS team, global cs product team, local marketing communication team, commercial team, about the marketing plan, product promotion plan, content development etc

Person Specification – Essential requirements unless stated

Education / Qualifications:

Bachelor or above experience in financial, economy or science

Professional Skills/ Abilities:

• Must have experience of analytical instruments, OI product relative desirable
• Experience in service-related promotion, commercial process is preferred
• Experience in marketing is preferred but not a must
• Extensive experience in material science or life science industry, preferably in marketing, product management or other commercial position.
• Passionate and outgoing, with strong communication and teamwork skills.
• Prefer fluent in both oral and written English

Personal Qualities:

• Adaptable, able to flex to needs of customers, team and the business
• Proactive. self-starter, completes activities with minimal support. Initiates actions to develop new and better ways of working, using past experience and any mistakes as positive opportunities for improvement.
• "Can do" attitude – Decisive, able to work around issues to deliver performance
• Superior communication and interpersonal skills to engage with and manage through people.
• Strong analytical & negotiation skills, with track record of effective, difficult negotiations.
• Rounded in approach – sees bigger picture as well as own priorities and needs

#LI-TJ1