Verbal Content Leader

6 days ago

Shanghai, Shanghai, China 品牌中心 Full time CN¥80,000 - CN¥120,000 per year
工作职责
RESPONSIBILITY 1
I contribute to sport product marketing
Manage product basic content information, such as product description translation, internal product training book and photo/video raw material database
Deep dive in the assigned sports for internally product knowledge and sport business strategy and externally sport lovers behavior trend and network . Support communication manager to make successful sport marketing strategy and plan
Work closely with other function roles for the assigned sports to have thorough understanding about the sports that benefit for creating a smooth communication journey.

RESPONSIBILITY 2
I manage product informational content
I identify product differences for customers easy choose
I guarantee all the verbal content on time for each seasonal implementation
I guarantee all the verbal content available for the omni-channels

RESPONSIBILITY 3
I create attractive and technical verbal content for the key products and campaign
I demonstrate product USP/KSP based on the sport strategy and marketing insight
I create verbal content for product USP/KSP to impress offline and online customers
I create story-telling, manifesto, slogan, product naming, etc. for a product campaign
I keep interest of trends of different platforms (Social, Ecommerce…etc.) for creating verbal content that match with the media environment to attract the audiences
I work closely with visual content leader, ensure the coherence of verbal and image
I track and optimize customers reaction and economic influence from these verbal content

任职要求
GOOD KNOWLEDGE OF RUNNING OR FITNESS SPORT
EXCELLENT STORYTELLING SKILL IN ENGLISH AND CHINESE
GOOD GENERAL MARKETING KNOWLEDGE
GOOD PRODUCT MARKETING KNOWLEDGE

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