Content and Product

该职位来源于猎聘 About Club Med A Global Leading All-Inclusive Vacation Group –

Since Club Med was founded in 1950 and we created the all-inclusive vacation concept, Club Med has been the world leader on its market, and has developed a resolutely upscale, friendly and multicultural spirit. Club Med boasts 68 resorts located in the most beautiful sites in the world, a cruise ship and Luxury Villas & Chalets and, now more than ever, is associated with dreams and happiness. There are 20,000 Gentle Organizers (G.Os) and Gentle Employees (G.Es) at Club Med, who work in the villages, but also at the Paris, Lyon, Singapore, Shanghai, Rio de Janeiro and Miami headquarters, in the sales offices situated in dozens of countries and in travel agencies. Why work with us? Club Med offers the opportunity to broaden our professional scope in amazing destinations all around the world, and to embrace a unique mindset and lifestyle in a company that has always been purposeful and committed to people and environment. Club Med has always been, and will continue to be, an experience like no other, a life-changing experience. Title: Content and Product (Assistant) Manager, China Working Location: Shanghai, China Your opportunity As the Content and Product Manager, China, you will be responsible for

• To support product innovation and lead content development based on deep consumer insights.
• Responsible for identifying evolving traveller needs, shaping product narratives, and generating compelling content across digital and offline channels.

How you will contribute

• Content Strategy & Planning
• Develop and lead the China-specific content strategy aligned with Club Med's global brand positioning and local marketing objectives.
• Own the content calendar across all channels: website, WeChat MP, Trade social media, CRM, paid media, in-resort communications, and offline marketing materials.
• Collaborate closely with regional marketing, digital, sales, and resort teams to ensure content supports business goals and campaign needs.
• Content Creation & agency management
• Oversee the creation of high-quality, engaging content including travel articles, videos, brochures & posters, social posts, and event materials.
• Manage external agencies, freelancers, and production partners to deliver content on time and within budget.
• Channel Optimization
• Ensure content is optimized for each platform's format and audience—engagement for social & trade partners, conversion for CRM & WeChat MP, and impact for print.
• Monitor performance metrics (CTR, engagement, conversion, etc.) and continuously refine content strategies based on insights.
• Ensure consistency in tone, messaging, and visual storytelling across all channels and materials.
• Consumer Insight & Product Innovation
• Translate insights into actionable product concepts, enhancements, and storytelling opportunities.
• Collaborate with global and regional product teams, operation team and sales team to adapt packages for the China market. Who you are?
• Bachelor's degree in marketing, Communications, Journalism, or related field; master's preferred.
• Minimum 5 years of experience in content strategy and creation, ideally within tourism, hospitality, or lifestyle sectors.
• Proven success in managing multi-channel content campaigns in China.
• Strong writing, editing, and storytelling skills in both Mandarin and English.
• Deep understanding of Chinese digital platforms (WeChat, Xiaohongshu, Douyin, etc.) and offline marketing formats.
• Experience working with freelancer and production teams.
• Strong project management and stakeholder communication skills.
• Languages: fluent English and Mandarin in Oral and Writing, French as plus
• Familiarity with luxury or premium brand positioning
• Knowledge of SEO, CMS platforms, and performance analytics tools.
• Passion for travel and cultural exploration, consumers experience design
• Creative team player with good time management skill. Proactive and responsible.