Consumer Insight Marketer

5 days ago

Shanghai, Shanghai, China 3M Full time CN¥120,000 - CN¥180,000 per year
3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.

Job Description:

Responsibilities:

Data Collection and Analysis:

  • Gather and analyze customer data from various sources such as surveys, feedback, social media, and sales data.
  • Identify trends, patterns, and insights to understand customer behavior and preferences.

Market Research:

  • Conduct market research to assess customer needs, market trends, and competitive landscape.
  • Develop and implement research methodologies to gather qualitative and quantitative data.

Reporting and Presentation:

  • Prepare detailed reports and presentations to communicate insights to stakeholders.
  • Translate complex data into actionable strategies for marketing, product development, and customer service teams.

Collaboration:

  • Work closely with cross-functional teams including marketing, sales, product development, and customer service to integrate customer insights into business strategies.
  • Provide recommendations to improve customer experience and drive business growth.

Customer Segmentation:

  • Develop customer segmentation models to target specific groups effectively.
  • Analyze customer lifetime value and identify opportunities for upselling and cross-selling.

Strategy Development:

  • Contribute to the development of customer-centric strategies and initiatives.
  • Monitor and evaluate the effectiveness of implemented strategies and suggest improvements.

Qualifications:

Education:

  • Bachelor's degree in Marketing, Business Administration, Statistics, or a related field. A Master's degree is often preferred.

Experience:

  • Proven experience in customer insight, market research, or a related field.
  • Experience with data analysis tools and software (e.g., SPSS, SAS, Tableau).

Skills:

  • Strong analytical and problem-solving skills.
  • Excellent communication and presentation skills.
  • Ability to work collaboratively in a team environment.
  • Proficiency in Microsoft Office Suite and data visualization tools.

Attributes:

  • Detail-oriented with a strong focus on accuracy.
  • Ability to manage multiple projects and meet deadlines.
  • Innovative thinker with a customer-first mindset.
Learn more about 3M's creative solutions to the world's problems at or on Instagram, Facebook, and LinkedIn @3M.Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

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