Manager, Marketing

6 days ago


Shanghai, Shanghai, China Bausch Health Companies Inc. Full time CN¥1,200,000 - CN¥2,400,000 per year

Join our global diversified pharmaceutical company enriching lives through our relentless drive to deliver better health outcomes to our patients. We are all in it together to make a difference. Be a part of a culture that doesn't just wait for change but actively creates itwhere your skills and values drive our collective progress and impact.

Job Summary
A strategic role responsible for managing the full lifecycle of EBD products, leading new product launches, and driving market adoption. Work closely with cross-functional team and acts as a bridge between clinical insights, customer needs, and commercial execution. Empowers sales teams with tools and strategies to accelerate growth.

Main Tasks & Responsibilities

  • Existing Product Lifecycle Management & Training Enablement
  • Manage full lifecycle planning for current product portfolio, including optimization initiatives, pricing strategies and volume growth plans;
  • Develop standardized training frameworks and deliver professional materials such as selling points, operation guides and clinical messaging to empower sales teams and clinics.
  • New Product Launch & Go-to-Market Execution
  • Lead market research, business model assessment, regulatory coordination and access preparation for new products;
  • Design and execute launch plans including academic promotion, clinical evaluation, KOL engagement and online/offline marketing activities.
  • Key Customer Relationship Management & Professional Support
  • Maintain strategic partnerships with KOLs, flagship clinics and key channel partners, organizing workshops or clinical sharing sessions when needed;
  • Participate in major customer meetings to provide professional presentations and clinical endorsements.
  • Market Intelligence & Insight-Driven Product Strategy
  • Gather competitive intelligence, channel dynamics and behavioral insights from clinics and consumers;
  • Develop annual product strategies and portfolio promotion plans to align sales and marketing execution.
  • Sales Enablement & Business Support
  • Create sales toolkits including pitch decks, FAQs, ROI models and clinical case libraries;
  • Support commercial discussions and regional expansion through promotional programs and sales initiatives.

Education& Qualifications

  • Bachelors degree or above in Engineering, Marketing, Medicine, or Business-related fields

Experience

  • At least 3 years of experience in Product Management, Marketing
  • Experience with energy-based aesthetic devices such as laser, RF or ultrasound is preferred
  • Proven track record in independently launching new products or managing a complete product line is a strong plus
  • Candidates with established KOL or key clinic relationships will be highly regarded.

Professional Capabilities/Skills:

  • Strong cross-functional communication and project management skills
  • Demonstrates keen market and customer insights
  • Solid analytical ability to convert market insights into actionable strategies
  • KOL management skills
  • Strategic thinking
  • English proficiency for written and oral communication

We are an Equal Opportunity Employer. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates collaboration.


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