Ecosystem Marketing Lead

6 days ago

Hong Kong, China deCircle Full time $120,000 - $240,000 per year
Job description Who we are

Mantle Ecosystem comprises an Ethereum layer 2 (L2) — Mantle Network, a decentralized autonomous organization (DAO) — Mantle Governance, one of the largest on-chain treasuries — Mantle Treasury, and an Ether (ETH) liquid staking protocol — Mantle LSP: all built on Ethereum. Mantle token ($MNT) is the unified product and governance token of the ecosystem.

Mantle Network is the eighth largest L2 by TVL according to L2BEAT. Mantle LSP's receipt token $mETH is the fourth largest liquid staking token by TVL according to DefiLlama. With tokens worth $3.8 billion, Mantle Treasury is one of the largest on-chain treasuries in the world, and the single largest when discounting native tokens thanks to its large ETH, ETH equivalents and stablecoin holdings.

Your role:

  1. Ecosystem Strategy Development and Relationship Management:

    • Lead the development and execution of tailored ecosystem marketing strategies, leveraging insights and market trends to drive brand visibility and engagement.

    • Establish and nurture strategic relationships with partners within the Mantle Ecosystem.

  2. Performance Optimization and Analysis:

    • Implement tracking mechanisms to monitor and analyze the performance of ecosystem marketing campaigns, leveraging data-driven insights to optimize targeting, messaging, and engagement strategies.

    • Conduct regular performance reviews and analysis, identifying key trends, opportunities, and areas for improvement to enhance campaign effectiveness and ROI.

  3. Cross-Regional Collaboration and Leadership:

    • Foster strong collaboration and alignment between regional and global teams, serving as a liaison between global stakeholders and internal departments to ensure cohesive execution of ecosystem marketing initiatives.

    • Craft marketing and amplification campaigns and coordinate GTM strategies for ecosystem growth.

Job requirements

  • Bachelor's degree in Marketing, Business Administration, or a related field. Advanced degree preferred.

  • Extensive experience in ecosystem marketing, partnership management, or related roles, with a strong track record of success in global crypto markets.

  • Deep understanding of regional market dynamics, regulatory frameworks, and cultural nuances.

  • Based in EU or US Timezone.

  • Excellent communication and interpersonal skills, with the ability to build and maintain relationships with a wide range of stakeholders, including the protocols' key leaders, industry influencers, and internal teams.

  • Strong analytical skills and proficiency in data-driven decision-making, with the ability to leverage analytics tools and platforms to optimize campaign performance and drive business outcomes.

  • Demonstrated leadership capabilities, with a proactive and collaborative approach to driving cross-functional alignment and achieving shared goals.

All done

Your application has been successfully submitted

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