Vice President, Loyalty

Job Summary

The Vice President, Loyalty & Partnerships, GC, is a strategic leadership role responsible for shaping and executing Marriott Bonvoy's loyalty strategy in Greater China. This role bridges commercial impact and customer-centric innovation, reporting to the Managing VP of Commercial. The VP will lead a cross-functional team to deliver end-to-end program governance, deepen member engagement, expand strategic partnerships, and drive measurable business outcomes.

This position is pivotal in aligning Marriott's global loyalty vision with the unique needs of the Greater China market, leveraging local digital platforms, consumer insights, and strategic alliances to position Marriott Bonvoy as the leading loyalty ecosystem in the region.

Key Responsibilities

Loyalty Strategy & Program Governance

•    Define and lead the loyalty roadmap for Greater China, aligned with global Marriott Bonvoy priorities and localized for market relevance.

•    Own the full member lifecycle strategy—acquisition, activation, engagement, retention, and reactivation.

•    Ensure consistent and high-quality member experience across all channels and touchpoints.

Operational Deployment & Hotel Engagement

•    Drive loyalty execution across managed and franchised properties.

•    Partner with Operations and F&B teams to embed loyalty into property-level culture and guest experience.

•    Monitor hotel-level performance and optimize pull-through of loyalty initiatives.

Strategic Partnerships & Ecosystem Expansion

•    Build and scale partnerships across travel, retail, financial services, and lifestyle sectors.

•    Lead the Strategic Partnerships & Cards team to unlock new member value and incremental revenue.

•    Develop innovative commercial models and loyalty extensions beyond traditional hospitality.

Loyalty Marketing & Member Engagement

•    Oversee lifecycle marketing strategies to deepen engagement and drive spend.

•    Leverage data, personalization, and targeted campaigns to enhance member relevance.

•    Collaborate with Media & Martech teams to optimize content, platforms, and performance.

Digital Integration & Martech Enablement

•    Align loyalty initiatives with Greater China's digital platforms (e.g., WeChat, mobile apps, payment ecosystems).

•    Partner with Marketing Technology to enhance digital capabilities and member touchpoints.

•    Pilot and scale innovative loyalty experiences tailored to local consumer behavior.

Cross-Functional Collaboration

•    Act as the orchestrator of loyalty across Commercial, Customer, Marketing, Sales, and Digital teams.

•    Balance global alignment with local adaptation, serving as the voice of the Greater China customer.

•    Build consensus across dual reporting lines and stakeholder groups.

Leadership & Team Development

•    Lead and inspire a diverse team across Shanghai and Hong Kong.

•    Set clear goals, KPIs, and performance frameworks across loyalty, partnerships, and operations.

•    Foster a culture of innovation, collaboration, and accountability.

Candidate Profile
Education and Experience 

•    Bachelor's degree in Business, Marketing, Digital, or related field; MBA preferred.

•    Minimum 12–15 years of progressive experience in loyalty, CRM, customer engagement, or related fields.

•    Proven success in building and scaling loyalty ecosystems, preferably in hospitality, retail, or digital platforms.

Skills and Competencies

•    Strategic Vision: Ability to design and execute loyalty strategies that drive measurable business impact.

•    Partnership Acumen: Strong experience in negotiating and managing strategic alliances.

•    Digital Fluency: Deep understanding of Greater China's digital platforms and consumer behavior.

•    Cross-Functional Leadership: Skilled in influencing across matrixed organizations and diverse stakeholder groups.

•    Innovation Orientation: Entrepreneurial mindset with a passion for testing and scaling new ideas.

•    People Leadership: Proven ability to lead high-performing teams and develop future leaders.

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.