Country Growth

1 week ago

China Avomind Full time CN¥120,000 - CN¥240,000 per year

About the company:
Our client is a fast-growing tech start-up that is revolutionizing the way travelers stay connected to the internet abroad. With a diverse team of over 350 professionals, they are helping millions of travelers stay connected across more than 180 destinations worldwide.

About the role:
Our client is looking for a strategic, entrepreneurial, and results-driven Country Growth & Marketing Strategy Manager to lead their market entry and scale-up in China. This is a foundational role, the first local hire on the ground, and the selected candidate will spearhead the go-to-market strategy, build brand awareness, drive user acquisition across Chinese digital platforms, and oversee local partnerships.This is a hands-on role with high autonomy, ideal for someone who thrives in fast-paced environments and is eager to build and scale from the ground up.

Key Responsibilities

  • Go-to-Market Leadership: Lead the market entry in China, developing and executing a phased launch and scale strategy.
  • Performance Marketing: Own digital acquisition across platforms such as WeChat, Xiaohongshu, Baidu, Douyin, Weibo, etc. Optimize for growth KPIs like CAC, ROAS, and LTV.
  • Localization Strategy: Adapt the value proposition and product messaging for the Chinese audience.
  • Partnership & Agency Management: Identify and manage local growth partners, digital agencies, affiliate channels, and e-commerce collaborators.
  • Brand Building: Work together with agencies to launch integrated campaigns to grow brand awareness. Develop influencer partnerships and community strategies to drive word-of-mouth.
  • Market Intelligence: Stay ahead of competitive movements, consumer trends, platform shifts, and emerging growth opportunities.
  • Regulatory Oversight: Coordinate with internal legal teams and local counsel to ensure all campaigns and product offerings comply with Chinese regulations.
  • Initial Team Setup: Play a key role in building the future local team and operational infrastructure as the market grows.
Requirements
  • 4+ years in management consulting, strategy, or strategic/performance marketing roles ideally within a startup, scale-up, or tech-driven environment.
  • Proven success launching or growing digital products in the Chinese market.
  • Strong grasp of performance marketing, digital marketing KPIs, and tools for campaign optimization and reporting.
  • Based in Mainland China is a must.
  • Deep knowledge of the Chinese market.
  • Fluent in Mandarin Chinese and English.
  • Experience managing external partners, agencies, and cross-functional stakeholders.
  • Self-starter with a data-driven mindset, strategic thinking, and high executional autonomy.
  • Experience managing cross-functional projects.
  • Proactive.
  • MBA is a plus.
Benefits
  • Be the first hire in a strategically critical market.
  • Own and shape a high-impact business from Day 1.
  • Join a fast-growing global startup with a remote-first culture.
  • Access to a passionate, international team and exciting travel-tech space.

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