Caltrate Sr. Brand Manager

14 hours ago

Shanghai, Shanghai, China Haleon Full time

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Role Title:   Senior Brand ManagerReport to:   Senior Marketing ManagerLocation:     Shanghai About the roleThe role of senior brand manager is responsible for the biggest product line D600 OTC, and Chewable and Kids OTC, work closely with expert marketing, offline pharmacy TMKT/shopper marketing and O2O to drive Caltrate penetration%, deliver continuous sales growth and build-up offline market share.Key Responsibilities
  • Responsible for Caltrate D600, Chewable and kids OTC products portfolio management including products positioning, value chain, line extension, new products launch.
  • Develop annual marketing plan & communication strategies including ATL & BTL activities.
  • Laise with Caltrate marketing team and lead to manage O2O calendar for total Caltrate and activation execution.   
  • Responsible for products line IMC planning and excellent execution for impact.
  • Monthly monitor products line performance (sales/ market share) and input the initiatives to deliver given targets.
  • Great collaboration with cross functions (incl. sales, TMKT, insight, media, expert marketing, innovation, Medical affairs…etc) and external agencies (creative, production house, media, event…etc)
Qualifications and skills·At least 7 years marketing experience.·Bachelor and above.·Proven experience of manage products in Pharmacy channel, O2O experience is preferred. ·Results-driven, organized, critical-thinking and solid marketing foundation.  ·Strong communication skill with cross-functional department. ·Fluent English skills.

 Job Posting End Date

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It's important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We'll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account ). If you are not sure whether the email you received is from Haleon, please get in touch.

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