Group Head – Copy Base/ 创意组长-文案方向

7 months ago

Shanghai, China DIGITAL LUXURY GROUP, DLG SA Full time

As a Group Head at DLG (Digital Luxury Group), your mission is to create creative copy content that responds to the client’s brief. 

作为创意组长，你的任务是产出符合客户要求的文案创意。

 In this role, you will:

Persuasively pitch concept to the internal teams including the Creative Director, the Social Planner, and the Account Service Team, and articulate the rationale behind the creative thinking

能够向创意总监、社交媒体内容策划和客户服务团队等内部团队沟通创意概念，并阐明创意思维背后的基本逻辑

Produce, review and refine the work with editors to ensure consistency and quality of final output

与编辑一起制作、审查和完善作品，以确保最终输出的一致性和质量



RESPONSIBILITIES

工作职责

Work in partnership with all relevant teams (Account Service/ Strategy/ Design) to ensure creative messages are delivered in a consistent way and in line with strategy output from Account Service and Planning teams

与所有相关团队（客户服务/策略/设计）合作，确保创意讯息的一致性，并与客户服务和策划团队的策略输出保持一致

Provide feedback to team members on daily retainer execution, control overall deliverables

为团队成员提供日常项目的执行反馈，控制整体交付成果

Guide editors on daily execution, and ensure that the Copy and Design teams produce a consistent message

指导编辑日常工作，确保编辑和创意团队传达一致的信息

Ability to independently take briefs, create decks, execute, and present in front of client for small projects such as H5 or Mini Program

就H5或小程序等小型项目，能够做到独立理解需求、创建方案、执行项目并向客户提案

Ability to execute integrated campaign projects under the guidance of the Group Creative Director

能够在创意群总监的指导下整合活动项目

QUALIFICATIONS

任职要求
 

Bachelor degree or above
本科及以上学历 5 years working experience in a digital marketing agency or a 4A advertising firm, with prior team management experience

5 年数字营销代理商或者4A 广告公司工作经验，良好的团队管理经验

Prior experience in working with automobile clients is a must

需要有汽车品牌服务经验

Ability to follow a campaign independently, starting with taking briefs, creating a proposal, executing it, and presenting it in front of client

能够独立跟进活动，从沟通需求，创建方案，执行项目直至向客户提案

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