Director Communications

4 days ago

Shanghai, China Unilever Full time

Business context  

We are at a unique inflection point with a new Business Unit General Manager in place since February 2024 and with a clear need to dial up the performance edge in our culture to help accelerate our growth and unlock the full potential of the Business Unit. If this sounds like a mission, you’d love to be part of, please read on.

Main purpose of the role  

This role business partners the BU GM Asia and sits within the Global Ice Cream Communications & Corporate Affairs team. Main responsibilities are: 

Define and lead local delivery of the Ice Cream C&CA strategy in the BU Asia, with a focus on China in support of the Ice Cream local vision, strategy, and annual priorities and in alignment and support of the global C&CA strategy. In (some of) the other countries of the BU Asia, resources will be recruited, and these will report into this new role (Director Communications & Corporate Affairs and Sustainability Manager Ice Cream Asia Shape Ice Cream’s reputation in the BU and protect the reputation externally, in support of Unilever’s corporate reputation and aligned to the Ice Cream narrative. Focus on external communications, including media and government relations China. Lead issues management for Ice Cream in the BU. Set up a more proactive influencer approach as a shield to issues, with the brand and marketing teams. Business partner and act as a trusted advisor to Ice Cream BU leadership team on 360 communications and engagement, and to Ice Cream brand teams on reputation matters. Lead external affairs (public affairs) in the BU, with a focus on China. Organize engagement moments or events as required. Lead an Ice Cream BU C&CA team as an effective leader, line manager, mentor, and coach. Business partner the BU GM and work daily on strategic sustainability and communications topics. Lead and implement the sustainability work in the BU, aligned with the global strategy. With a focus on plastics and carbon (cabinet efficiency/ grid energy). Work on specific advocacy and targeted external outreach (social) media, media and external speaking opportunities) regarding the sustainability focus areas in the BU. Drive Ice Cream’s leadership communications and engagement internally, building employee engagement around the BU’s vision and strategy, inspiring performance and commitment towards delivering strategy into action at all levels.  Operate in a cross-functional manner to ensure that communications are integrated, coordinated and managed across the business. Collaborate effectively and productively with colleagues from across the business.

KEY REQUIREMENTS:

10+ years of rounded communications and corporate affairs experience C-Suite business partnering and Leadership Team experience Experience in managing large media (platforms) Track record of delivering impactful and integrated communications externally Experience of leading advocacy programs and execution in markets Sustainability catalyst and owner Experienced in issues management Strong judgement, experience and management on reputation matters Digital and technology savvy and minded Highly organised and able to handle multiple tasks at once, balancing long-term strategic planning, and short-term changing priorities Confidence, drive and initiative: self-starter who can work independently and deliver in fast-paced environment Line management experience, leading a team, budget management Food, Ice Cream or Snacking industry experience is preferred Fluent in English and in Chinese Excellent and flexible writing skills; experience in writing speeches, narratives, strategic briefings for senior management

KEY INTERFACES:

Ice Cream Asia Business Unit General Manager and Leadership Team Ice Cream Global Head of C&CA (Line Manager to this role) Ice Cream Asia employees Global Sustainability Team Subject matter experts across the business on key reputation issues Agencies and suppliers External stakeholders media, partners, NGO’s

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